It's Thursday night and you get home from work. The latest episode of your favorite show is about to come on and you need to eat dinner. What happens next? In the past you either watched it or missed out. But now you have more options, and likely have more programs fighting for your attention. What if your favorite team is on but there is a new movie premiering that you want to see? That just scratches the surface of the content options available to you and gives just a bit of insight into what media companies are up against. The reality is that media companies don't have a direct line of contact with their end viewers. To expand and engage their audiences, media companies need to strategize around these three simple tricks.
Salesforce has a solution to help media companies maximize audience engagement. Trailblazers like Pandora have deployed it to expand their audience and take their fans on a journey from casual listener to super fan. To find out more about how you can maximize your audience engagement visit salesforce.com/media to see more!