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For seven years Demandware hosted XChange, an amazing annual event bringing together retailers, brands, thought leaders and technology partners for three days of inspiration, learning, and fun. Now, almost two years after being acquired by Salesforce, we’re thrilled to announce a bigger event for Trailblazers driving innovation in commerce, digital marketing and service across all industries – Salesforce Connections!

This event will be everything retailers loved about XChange, and will feature a broader, cross-industry focus on the entire consumer experience. Think of it as Dreamforce for a business-to-consumer (B2C) audience. Registration for the event, taking place June 12-14 in Chicago, opens today.

What is Salesforce Connections?
Salesforce Connections is the must-attend conference for anyone (whether you’re a team of five or a Fortune 500 brand) who wants to learn how to connect to their consumers in a whole new way. Attendees will learn how to transform their business in the Fourth Industrial Revolution, where everyone and everything is smart and connected.

We recognize that different industries have unique needs, so Salesforce Connections will provide content – keynotes, breakout sessions, theater sessions and more – across retail, financial services, consumer goods, manufacturing, high tech and media.

Salesforce Connections will feel familiar to XChange attendees; the great networking with peers, intimate roundtables, breakout sessions, keynotes and deep dives on commerce technology and business strategy, demos and product roadmaps. You will find it all, and more, at Salesforce Connections.

Building direct relationships with today’s digital consumer is more complex and competitive than ever; at this event we will help our audience understand how Salesforce can bring together data, engagement and coordination across multiple channels to solve this problem.

We’ve brought the XChange and Data Matters events (the latter was the data conference hosted by Krux, now known as Salesforce DMP) together into the Salesforce Connections conference, taking the best aspects of those events – the content, speakers, networking, and inspiration – and expanding the breadth and scope.

Is Salesforce Connections Right For You?
Salesforce Connections is for attendees who are seeking to connect with and build new direct relationships with their consumers. For retailers specifically, that covers so much more than the transaction; today, retailers and brands must connect with their customers in an intelligent, consistent way across devices and channels along every step in the journey, from pre-sale to fulfillment and post-sale service.

Attendees will get the chance to collaborate with each other and learn best practices from Salesforce experts. We’ll have hundreds of hands-on workshops, breakouts, and theater sessions on digital transformation, AI, email marketing, mobile messaging, social media, digital advertising, ecommerce, merchandising, order management, and customer service.

You can expect to be inspired and get hands-on experience at Connections, where the worlds of commerce, digital marketing, and service come together for three days of learning, inspiration, and fun!

We hope to see you in Chicago. Register today!