The latest Marketing Cloud release went live on April 21‚ 2018. We’re excited to bring you features that empower marketers with deeper consumer insights and make it easier than ever to increase productivity, personalize interactions, and maintain a trusted connection with your customers.
Learn more about the the new product updates, including a fresh new look with insight from Salesforce experts. Watch New Feature Overview.
Here are a few highlights:
General Data Protection Regulation (GDPR)
At Salesforce, we see the GDPR as a tremendous opportunity for marketers to deliver greater value, and a deeper, more trusted relationship with customers and consumers. To navigate the GDPR and continue to blaze a trail in marketing, you need to balance customer-centricity, governance, and compliance. Take the Trail. Learn More.
Google Analytics 360
As part of the integration of Google Analytics 360 with the Salesforce Marketing Cloud, marketers can access an analytics dashboard within Journey Builder to visualize and analyze engagement on the web and in emails coming from both Google and Salesforce, without having to leave the Marketing Cloud. With an intuitive tag configuration tool, marketers can quickly and accurately instrument their emails with Google tags to pass more engagement data back to Google Analytics 360 to be used within the Google platform for things like website personalization, ad optimization, and attribution measurement. Watch Demo. Learn More.
Social Studio: Instagram Publishing
Marketers can now manage their Instagram account directly from Social Studio. - Now there’s no need for additional steps through mobile. Marketers can target multiple accounts and publish content at scale to key Instagram accounts. Publish images, captions, and hashtags to the feed for your Instagram followers from Social Studio desktop or mobile. Watch Demo. Learn More.
Journey Builder: Einstein Splits
Use Einstein Engagement Scoring behavior predictions seamlessly within Journey Builder with the new Einstein Split flow control. Test subject lines, content, offers, and different channels to personalize the journey for each individual. Simply drag-and-drop onto the journey canvas and choose from pre-configured splits based on consumer likelihood to engage and guide customers down the best path. Watch Demo. Learn More.
Distributed Marketing: Quick Send
Give advisors, owners, and partners the ability to quickly personalize and send a single, on-brand email to their customers and prospects directly from the individuals' record. Watch Demo. Learn More.
Content Builder: Enhanced Dynamic Content
A new type of dynamic content that allows a user to import a delimited file containing multiple variations of content. Marketers can use this for an email that contains multiple content blocks with numerous dynamic variations. Watch Demo. Learn More.
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