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To all the manufacturing professionals out there, join thousands of your industry peers for a three-day journey at this year's Connections in Chicago, the digital marketing, commerce, and customer service event of the year. Part of the agenda at Connections will cover the latest trends in manufacturing — and, specifically, how to make positive, profitable connections with your customers.

Here's a sneak peek at many of the manufacturing-focused sessions on this year's agenda. Take a look at what's in store:

 

Engage in a Super Impactful, Super Insightful, Super Session for Manufacturing


What Manufacturers Can Learn from Harnessing the Power of B2C Marketing and Commerce

 

Most manufacturers today go to market through a B2B model, but customer needs are changing quickly. Manufacturers need to do everything they can to get closer to the end consumer. To do this, manufacturers need to analyze consumer data to understand how end-consumers are using their product. With this insight, manufacturers can tailor their offerings to meet consumer needs. But with so many manufacturers relying on channel partners to own the end-consumer relationship and limited capacity to move to a B2C go-to-market model, what should manufacturers do?


Join us to learn about emerging trends in the manufacturing industry from Salesforce experts and hear a leading manufacturer tell their story of navigating changing customer expectations.

 

Join Your Peers in Manufacturing Breakout Sessions 


How Manufacturing Commerce is Transforming Sales

 

The manufacturing industry is being rocked by digital transformation. Business buyers demand more convenient, self-service purchase options, and large manufacturers, distributors, and even digitally-native e-commerce players are offering solutions to fill the void.

Businesses must move quickly to launch their own digital commerce solution and structure a program to evolve with customer needs and market dynamics or risk losing out to competitors. Hear from a large global manufacturer, who recognized the need to transform digitally to capture the growth in digital commerce and to stay ahead of the competition.

 

The Power of End-Consumer Marketing for Manufacturers

 

The manufacturing world is changing. Competition is increasing. Channel complexities are growing. Consumers expect more from the brands they engage with — even those you would not traditionally expect. How can you differentiate your brand, increase demand for your product, and take control of your future? It is time to talk to your end-consumer. 

Join us to learn about the power of end-consumer marketing for manufacturers and how it has transformed a leading manufacturers business.

 

Gain Valuable Advice with Theatre Sessions

 

From Designing Great Products to Designing Great Experiences

 

How do leading B2C companies like Apple, Nike, and Starbucks leverage Design Thinking to innovate and outperform the S&P500 by 211%? How can Manufacturing B2B centric firms incorporate Design Thinking into their strategy to do the same? Join this session to find out!

 

How Manufacturing Digital Transformation Will Shape Your Company's Future

 

A digital transformation is an ambitious undertaking. To make it work at scale, manufacturers need discipline, planning, and committed top-down sponsorship. We'll discuss and explore how manufacturing organizations like yours are becoming more customer / employee / stakeholder connected while leveraging digital technologies to unlock powerful growth.

 

Experience the Latest Industry Demos in the Campground

 

Join us at the Campground and prepare to be wowed by extraordinary demos and engaging conversation with market leaders in Manufacturing. Come join us 'round the campfire and let's learn about all the amazing innovations that Salesforce can offer to transform your business in the Age of the Customer.

 

Delivering Outstanding B2C Marketing in Manufacturing

 

The manufacturing world is changing. Competition is increasing. Channel complexities are growing. Consumers expect more from the brands they engage with — even those you would not traditionally expect. How can you differentiate your brand, increase demand for your product, and take control of your future? It is time to talk to your end-consumer.

 

Join us to learn about the power of end-consumer marketing for manufacturers and how it has transformed leading businesses in the industry. We can't wait for you to expand your mind and deepen your knowledge at Connections. Join us for three days of learning, inspiration, and fun. Register now to attend June 12-14 in Chicago!