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Connections is the digital marketing, commerce, and customer service event of the year. Discover customer engagement at scale, and gain actionable knowledge and insights from breakout sessions, industry experts, hundreds of innovative partners, and fellow Trailblazers. You'll learn how to create personalized experiences at every touchpoint and deliver service that drives growth and exceeds customer expectations. Join us in Chicago, June 12 to June 14! Register here for a full conference pass.

 

Want to join thousands of your peers for a three-day journey covering the latest trends in consumer goods and retail? Look no further, Connections is right around the corner. Here's what's in store for all things consumer goods and retail.

 

Get Inspired at the Consumer Goods Supersession


You won't want to miss this year's supersession, “Consumer Goods: Meeting B2B2C Demand for Personalized, Seamless Experiences.” Join us to learn how the most successful brands are building more connected relationships by using data to yield insights that fuel seamless experiences. Plus, hear how acclaimed toy manufacturer Melissa & Doug personalizes content-rich experiences that change the way the world thinks about play while also driving brand affinity across channels in their mission to help families “Take Back Childhood.”

 

Immerse Yourself in Innovation at These Breakout Sessions

 

Making the D2C Jump for Consumer Goods Companies

Discover how brands are turbocharging their consumer engagement strategy to provide an unparalleled brand experience and building relationships with consumers through personalized messaging. In this session, Skechers will share how they've effectively leveraged a single unified customer data repository to provide insight across marketing and enterprise business functions.

 

The Age of the Consumer: Adapting to the Paradigm Shift

The go-to-market approach for the consumer goods world has largely remained unchanged in the past decades. Find out how leading brands are working to predict the future of intelligent and connected engagement — and how it will influence and empower brands to deliver collaborative and tailored channel-partner experiences across every touch point.

 

Consumerization of B2B: Growing Market Share and Awareness in B2B

Brands are evolving B2B commerce strategies to drive growth and increase market share. This requires evolving robust search engine optimization (SEO), search engine marketing (SEM), and merchandising strategies. Join us as we sit down with a wholesale distributor for a hands-on explanation of how they've evolved their B2B commerce approach.

 

Loyalty Management: What are Market Leaders Doing Differently Today?

Loyalty isn’t just about rewarding customers to decrease churn; it's at the heart of creating productive two-way relationships with customers. Come learn how leading brands are refocusing their approach by powering intelligent consumer loyalty with personalized offers and content in real time. 

 

Take Home Best Practices You Can Use From These Deep-Dive Use Cases

Turn Your Service Center into an Experience Center

This session will explore how to transform your service center agents into service experience rock stars. You'll discover how to drive contextual conversations and revenue through advocacy by using your strongest sales force: your very own customers.

 

How to Build a Roadmap to Win in the Consumer Goods Intelligence Race

From innovation to business-as-usual, we'll be talking about how to approach the adoption of AI to transform all aspects of your business. You'll learn about direct-to-consumer opportunities and supply chain improvements that increase the consumer and customer experiences, plus a demo of how a real predictive consumer goods use case is implemented behind the scenes. 

 

Generating Consumer Insights at Scale

Brands have no shortage of data about their consumers, utilizing this information for advertising, loyalty programs, and more. But generating actionable consumer insights from silos across the organization is challenging. Come learn how brands are applying AI across all consumer touch points to generate real insights that inform successful marketing and product development.

 

Blurred Lines: Trade Marketing vs. Shopper Marketing

Bridging the consumer gap and breaking down silos between traditional trade and shopper marketing, we'll explore an emerging cross-functional engagement model and the elevation required to enable brands and retailers to effectively serve a common customer in the Digital Age.

 

Cheers to That: Mastering Loyalty Management

In today's competitive landscape, it's crucial to differentiate your customer experience and delight customers in new ways. Learn from Cooper's Hawk Winery & Restaurants on how to create a successful loyalty program by unlocking data and engaging a vast audience with personalized one-to-one conversations.

 

 

And don't forget to join us at the Campground for engaging conversations with your peers and to see demos of the newest industry solutions in action.  Register now, and we'll see you 'round the campfire June 12 to June 14 in Chicago!