This week, we’re gathered with 10,000 colleagues — customers, partners, and employees — in Chicago for Salesforce Connections, where we just announced the launch of B2B Commerce! Now Commerce Cloud offers solutions for both B2C commerce and B2B commerce.
When people think of Commerce Cloud, they think of our industry-leading B2C solution, which was just named a Leader in the Gartner Magic Quadrant for Digital Commerce, that powers over 2,500 consumer ecommerce sites worldwide. But now, thanks to the acquisition of CloudCraze in April, 2018, Commerce Cloud now also offers a leading B2B commerce solution designed specifically for businesses eager to provide exceptional ecommerce experiences for their business customers.
B2C shoppers and B2B buyers both want great ecommerce experiences, but business buyers are often making larger, more complex purchases. A wholesaler may place an order of merchandise to stock multiple stores for an entire season, or a factory may purchase replacement parts for a very specific type of machine.
These types of purchases require unique B2B-specific functionality that is markedly different from what consumer shoppers need. B2B Commerce features include:
Authenticated sites including logins for each visitor
Shopping carts that can accommodate hundreds or thousands of SKUs per order
2-click reorders to make large, frequent orders fast and easy
Custom storefront themes for a unique look and feel for each account
Custom product catalogs by account for exclusive items or a selected subset of products
Negotiated/contract pricing by account and/or by customer segment
Complex shipping functionality allowing for multiple delivery dates and locations
Multiple payment types like credit card, purchase order, and ACH
The Salesforce B2B Commerce solution is built natively on the Salesforce CRM platform. This means that our customers, their distributors, and ultimately their buyers seamlessly combine commerce and CRM data for a complete view of the customer or account. For example, a seller's account manager can manage Commerce + CRM data like: orders, carts, cases, and opportunities both for individual customers and in aggregate. Business buyers using the ecommerce sites can access their data directly from their web portals for easy account and order management.
The B2B commerce industry is expected to grow from $889 billion today to $1.2 trillion by 2021 according to Forrester Research, and capturing this opportunity has never been more important for businesses. With the addition of B2B Commerce to the Commerce Cloud, Salesforce and its customers can now take advantage of this shift to digital commerce, enabling business buyers to browse and purchase online as easily as consumers shop today, but still use the B2B-specific functionality required for complex business purchases.
Learn more at our B2B Commerce webpage.
Keep current on all the action at Connections this week with social media and our live event stream: