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Today at Connections '18 the world’s top brands are gathered to learn how they can deliver next-generation customer engagement. With new product innovations announced across marketing, commerce, and service we are enabling brands worldwide to deliver smarter, more personalized, and connected customer experiences. Join us for the Connections opening keynote live today at 10:00 a.m. CT on Salesforce Live. Ready for the rundown? Here are the highlights of the many product innovations announced today:

 

New integrations with Google for 360 analytics

Salesforce and Google continue to deliver on their strategic partnership with new integrations between Salesforce Marketing Cloud and Google Analytics 360 becoming available. Now marketers can more efficiently bring market-leading insights together without IT involvement (even though we love IT folks), building more effective marketing campaigns around every consumer. Salesforce is showcasing these innovations and more in the opening keynote.

 

Einstein artificial intelligence gets even smarter

Salesforce Einstein is artificial intelligence built into the Salesforce Platform delivering nearly two billion predictions every day. With Marketing Cloud Einstein, marketers can predict the optimal timing, channel, content, and audience for any message. New Marketing Cloud Einstein innovations include segmentation — uncovering patterns in consumer behavior — and splits, enabling unique, personalized journey paths for each customer. Learn more.

 

Welcome to friendlier experiences for business buyers

Consumer-like shopping experiences for business buyers? Yes indeed, but with the B2B-specific functionality that they need, such as custom catalogs, authenticated logins, one-click reordering for large orders, multiple shipping locations, and payment types. More on Salesforce B2B Commerce.

 

Get interactive in real-time, marketers

What if marketers could visualize, analyze, and deliver contextually relevant experiences to consumers like offers, promotions, and discounts — in real-time? Well, now they can, with Interaction Studio, which even suggests the next best offer for consumers based on how they are interacting with the brand.

 

Text with your customers

Customers can message a brand to ask a question, initiate a return or schedule a delivery time — around the world. With newly expanded global availability for LiveMessage, customer service teams can message customers regardless of carrier or device manufacturer by using a local number. More on LiveMessage.

 

Don’t forget nonprofits

Salesforce.org, the philanthropic arm of Salesforce, today announced Nonprofit Cloud, a complete solution set that enables nonprofits to track and measure programs in real time, raise more funds by unlocking data with AI-driven insights and give every constituent personal attention.

 

We told you it was a big day of new Salesforce products! Don’t worry, we’ll be here to help you take it all in. Also, follow #CNX18 on Twitter and get more news on the Salesforce Newsroom.