There is no question that email marketing has a big impact on consumers. According to our Fourth Annual “State of Marketing” Report, email marketing has experienced 106 percent growth over the past two years, making it the second top-growing marketing channel – able to drive measurable success around awareness, engagement, and acquisition for brands of all sizes and across all categories.
Unfortunately, the secret is out. Multiple brands are vying for your customer's attention via email every single day. It's critical that your message breaks through all that noise. So, if you want to win the battle of the inbox, you need to start by creating personalized, data-driven messaging that resonates with your customers wants, needs, and interests. Marketing Cloud's Content Builder lets you do just that, allowing you to design emails that do the heavy lifting for you – all with a few simple clicks and not a single bit of code.
Content Builder is a cross-channel content management system for creating, managing, and editing all of your content. It's designed to work in the way your team works — whether in code or via plug-n-play HTML. Whether you're new to Marketing Cloud, a legacy customer ready to migrate from Classic Content, or current Content Builder user interested in understanding all of its core features, our team of experts is here to help. Until then, however, here are a few of our favorite new features:
Dynamic content blocks allow you to target specific audience segments with precision, all without the hassle of manipulating data. Not only does dynamic email content mean you can operate at a manageable scale, but it's also able to deliver a more personalized experience that your customers have grown to want, need, and expect. Dynamic content is also a huge time saver. It lets you customize data-specific sections within one email (tailored to specific customers), which helps avoid the need to build multiple, customized versions of the same email.
Want to make sure the colors, styles, headers, and design elements are consistent with all your brand? New Content Builder permissions help you maintain brand consistency. Now, you can lock specific content areas and configure approvals to better control how and what you communicate with your customers.!
Have you ever held your breath when you pressed "send," panicking that you might have left “test” in the subject line (or something even worse)? We've all been there before. Content Builder's subscriber preview allows you to preview your emails – even those that are personalized by your own CRM data – before ever sending them out. Our pre-flight features help ensure that the final email you send is, indeed, the final version that you intended to send out. No breath-holding necessary!
The new Marketing Cloud Content Builder Accelerator provides recommendations, best practices, and enablement options to help your team manage, build, and customize content in a more streamlined way. You can now optimize the content creation processes to ensure that whatever you send out uniquely drives engagement. The Accelerator uses a “walk with me” tutorial to guide you through new features and tips, which all results in reduced publishing time, improved content curation, increased collaboration, and tailored recommendations based on your business's specific goals and objectives.
The Accelerator covers everything you care about (and need) most: building content blocks, creating templates, publishing emails, and customizing your communications to align with brand guidelines and maintain messaging consistency. Whether you're part of a small team that must wear multiple hats or a large team with a clearly-defined governance model, our Salesforce experts will help identify the features that will allow you and your teams to work smarter, not harder.
Want to learn more about how your team can get more out of an investment in Marketing Cloud? Contact us here to learn more.
Looking for more Marketing Cloud tips? Join Trailblazer Josh Misla, CRM Marketing Manager for Zwilling J.A. Henckels, on June 26 as he discusses how he increased email engagement rates by 6x with tips and techniques he learned from working with Marketing Cloud specialist Matt Nesci. Matt will also be there to share tips and demos. Register here.