Machine learning and artificial intelligence (AI) are some of the hottest topics in marketing today. But for many marketers, they might sound just a bit out of your price range. What you may not realize is that you probably already use both these technologies, and that with Einstein, Salesforce has made it easier than ever for marketers to adopt machine learning and AI into their marketing strategies.
In the latest episode of the Marketing Cloudcast, we looked at AI and other marketing trends with expert Mark Dolliver, a Senior Analyst at eMarketer, to find out how technology is shaping marketing now and in the future. We were also joined by Marco Casalaina, Salesforce’s Vice President of Einstein, to hear how AI can change our everyday lives in the simplest ways.
Marketers — and consumers — use AI all the time without even realizing it. If you did a Google search to get here, you used AI. If your app recommended this podcast to you, that was AI too. As Marco put it, “the best kind of artificial intelligence is the kind that doesn't feel artificial. It just is part of your day, and you use it all the time.”
From getting started with AI, to figuring out how to integrate it into your existing marketing goals, and finding a strong footing with voice technology, this episode has a little something for everyone interested in learning more about what AI can do for them.
According to research from Salesforce’s 4th Annual State of Marketing report, marketers anticipate their AI use will grow more than 50% over the next two years.
For Salesforce marketing customers looking to get started with AI, the answer is Einstein. Turn it on, and it will start acting on the data you already have in Marketing Cloud. As Marco put it, “Einstein and Marketing Cloud Einstein make it a lot easier to consume artificial intelligence than it ever really has been in the past.”
If you have another interesting topic that you want to hear on the Marketing Cloudcast, let us know! Email us your guest suggestions at firstname.lastname@example.org.