Every year, Dreamforce brings together Trailblazers in sales, service, marketing, commerce, and more to experience thousands of opportunities to get inspired. This year, B2C marketers will have their hands full — in a good way! — as inspirational Trailblazers guide them on a path to better know their consumer, personalize with AI, and engage across all touchpoints in the consumer journey.
As you gear up to soak in B2C marketing product innovations, strategies, tips, and tricks, here’s a glimpse at what’s to come at this year’s event:
Marketers are relational by nature, especially because customer experience is continually growing in importance. In fact, 79% of consumers say the experience a company provides is as important as its products and services (Source: Salesforce, “State of the Connected Customer,” June 2018). That means knowing consumers beyond simple data points, personalizing interactions that put the customer — not transactions — first, and engaging with people when, where, and how they want.
During our Marketing Cloud Keynote, you’ll experience a deep dive into modern, empowered consumers and how you can use AI and other tools to perfect customer journeys across marketing, commerce, sales, and service. Plus, you’ll learn how Trailblazers from Ticketmaster, BBVA, Warner Bros., and Women of Email nail customer experiences. Make sure to attend this must-see keynote on Thursday, September 27 at 1 p.m. PST in Moscone North Hall D.
Join Salesforce leaders and marketing Trailblazers for 75+ breakout and theater sessions during all four action-packed days of Dreamforce. From trends in email deliverability, to the future of data-driven marketing, to AI’s impact on consumer journeys, these sessions will prime you to reinvigorate your marketing strategies.
Here are a few sessions you should be sure to catch:
Using Advertising Technology to Drive Real Business Results – Advertisers want tangible, measurable results. During this session, you’ll hear from brands who have explored how Advertising Studio can drive real business results, not just vanity metrics.
How Avis & Zipcar Drives Revenue and Retention with a Global Marketing Platform – As marketing technology platforms continue to pop up, many marketers have trouble keeping their campaigns, data, and more all in one place. It’s frustrating, right? The Head of International Customer Marketing at Avis Budget Group is here to tell a different story. Find out how her team works globally across 23 markets on a single platform for omnichannel consumer engagement.
Social Insights is Marketing Insights – It’s the social part of social media that can overwhelm even the most veteran of marketers. That’s why brands like Rackspace are here to share their secrets about how they use insights from Social Studio to listen to and learn from millions of social conversations. Discover ways to turn social insights into meaningful consumer experiences.
Lifecycle Insights 101: The Real Journeys of your Consumers – Are consumers loyal to brands or the experiences brands provide? That’s the key question we’ll answer as we showcase how Interaction Studio, Journey Builder, and DMP work together to deliver personalized experiences from acquisition to purchase and beyond.
Getting Started with Marketing Cloud – You have Marketing Cloud up and running. Now what? In this session, you’ll learn best practices for creating simple newsletters, delivering highly-personalized cross-channel campaigns, and more. It’s time to take full advantage of the most recently released Marketing Cloud features.
The Future of Data-Driven Marketing – Data . . . it always seems to be that elephant in the room for marketers. How do you get it? How do you unify it? How do you understand it? And, perhaps most importantly, how do you maintain consumers’ trust as you use their data for marketing? Join our Sr. Vice President of Marketing Cloud Product Strategy at Salesforce, as he breaks down what the future of data looks like for marketers, how changes will impact your strategy, and how leading brands use integration, AI, and even privacy legislation to build more durable connections with their audience.
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A relaxing networking and lounge space is a must at Dreamforce. The Marketing, Commerce, and Retail Lodge at the Palace Hotel offers just that — and much more.
You’ll be able to experience demos that give you a first-hand glimpse at the power of Marketing Cloud, Commerce Cloud, Consumer Goods, and Retail products. Plus, hop into breakout sessions, theaters, Circles of Success, and customer activations.
Marketing Cloud will be in full force across the entire Dreamforce event. Take a deep dive into immersive demos throughout our Campground, Developer Zone, and in our Trailblazer experiences. You’ll be able to test-drive the latest Salesforce products and features for marketers. Everywhere you turn, you’ll find a product expert to guide you, and you can get to know many Salesforce partners that offer innovative ways to take your marketing strategy to the next level.
Ticketmaster, BBVA, Warner Bros., and Women of Email are four can’t-miss marketing leaders, so be sure to catch the Marketing Cloud Keynote to hear from them. In other energizing sessions, you’ll be able to hear from BFGoodrich, SHOWTIME, Blue Cross Blue Shield of Michigan, DocuSign, and many more.
Whether you’re in tech, healthcare, financial services, retail, or some other industry, you’re sure to find something new and insightful around every corner. If you just can’t wait until September 25th to keep your marketing momentum going, take an educational hike with our “Everything Marketing” Trailmix on Trailhead — complete with five quick courses to keep you moving.
Finally, as you get pumped up for Dreamforce this year, hear our experts riff on must-attend sessions, upcoming product releases, and special events tailored just for you.