At Dreamforce '16, we launched Salesforce Einstein - Artificial Intelligence (AI) for CRM. It's almost two years later (happy birthday, Salesforce Einstein!) and we're celebrating in proper Salesforce fashion by throwing Einstein one of the biggest, baddest birthday parties at a little gathering we like to call: Dreamforce.

We want to make sure everyone knows exactly how to experience Einstein at Dreamforce '18, so I've put together a handy-dandy guide to help you plan your perfect four days. So, get ready! Here's what you must not miss when it comes to Einstein:


1. Einstein Ridge


The third floor of Moscone West will be transformed into Einstein Ridge, your one-stop-shop for all things Einstein at Dreamforce. Here you can see AI and analytics product demos, participate in hands-on workshops, get an assessment from an Einstein expert, and (of course) catch a theater session. Stop by to see Einstein in action and have some fun. You may even score an Einstein stuffed animal!


2. Artificial Intelligence Day


Due to popular demand, AI Day is back! On the Wednesday of Dreamforce, join us for a series of panels and fireside chats on topics ranging from conversational AI to re-skilling the workforce in the age of AI. Salesforce's Chief Scientist, Dr. Richard Socher, will also lead a session on AI research at Salesforce, highlighting all the advancements his team is making in the areas of computer vision and natural language processing, and how we're embedding these technologies in Salesforce products. And, don't forget to stop by Einstein Ridge on AI Day for some special giveaways.


3. Einstein Keynote


The Einstein product keynote will also take place on AI Day at 12:00 p.m. in Moscone North Hall D and will feature stories of AI Trailblazers who have transformed their business with Einstein. Join us as we welcome Trailblazers from Michelin and Hulu to share their stories about implementing and adopting AI. You won't want to miss this! We’ll have exciting new product demonstrations and a preview of our latest innovation.


4. Einstein Sessions


Our breakout sessions are a chance to dive deeper into the products and technologies you see demoed throughout Dreamforce. We'll be discussing our approach to machine and deep learning, sharing our roadmap, and interviewing Einstein customers who have blazed new trails with AI. And in the Dreamforce App, Einstein's machine learning is powering all the session recommendations, so be sure to check out Einstein at work while you're building your perfect agenda.


5. Einstein in the Trailhead Zone


Are you a Salesforce Developer or Admin? If so, you’ll want to head to the Einstein area of the Trailhead Zone on the first floor in Moscone West. Here, you’ll discover how to build smarter apps by going under the hood to learn about the latest Einstein innovations. You can catch a theater session or complete a QuickStart trail to earn a Trailhead badge on the spot.


6. Einstein in the Customer Success Expo


If you find yourself in the Customer Success Expo, check out one of our 50 Einstein product and industry demos. Our product experts will show off features and solutions specific to your business and industry. You can find Einstein throughout the Expo, including the Einstein Analytics booth, which will feature four demo pods.

You can catch me on Salesforce LIVE's Road to Dreamforce show, talking all things Einstein at Dreamforce: 

If you can't make it to Dreamforce this year, we have you covered. Tune into Salesforce LIVE to see our product keynote and AI Day programming streamed directly to you.

And on behalf of the entire Einstein team, we can’t wait to see you all at Dreamforce for what’s sure to be an unforgettable second Birthday for Salesforce Einstein!