The war for attention is on. Those who work in communications and media are on the front lines of consumer engagement and are facing a rapidly changing environment every day. The industry is going through a massive transformation driven by converging competitors and the ever-increasing consumer appetite for bandwidth and content. And there’s no indication of a slow down or surrender in sight; this is the content-obsessed, always-on, digitally-driven world we now live in.

If you’re starting to feel a bit bogged down in the trenches, never fear: Dreamforce ‘18 is just around the corner. Think of it as a four-day bootcamp for winning in the attention economy — except our drill sergeants are friendlier.  



If you’re heading to San Francisco on September 25-28th, we’ve got a lineup planned that would make a seasoned network programmer proud. Check out our Communications & Media Trail Map for a comprehensive list of the industry experiences we have planned, and watch this ‘Inside Dreamforce ‘18’ clip for a preview of what’s in store.

To make mapping out your Dreamforce agenda even easier, we’ve listed out the must-see highlights below.


Watch the communications and media keynote at Dreamforce


Want to get inspired and see the latest industry innovations? The communications and media keynote is your best bet. Hear from Nokia, Hulu, and Verizon as they share insights on the future of the industry. Register for the communications and media keynote on Thursday, September 27th at 2:30 p.m PST.


Connect with industry experts in the communications and media station


Explore industry solutions at the communications and media station. You can snag advice from our experts, get hands-on with the latest Salesforce innovations, meet with fellow Trailblazers, and join exclusive communications and media sessions. Find us at the InterContinental Hotel, 5th floor.


Be our guest at the industry bash


Catch a great view of the San Francisco pier and join us Tuesday, September 26th for an evening of spectacular food, drinks, and company at the Waterfront Restaurant, sponsored by Nokia. Space is limited and we wouldn’t want you to miss out! Reserve your spot here.


Don’t miss these communications and media sessions

To get a headstart on building your agenda, we’ve identified a few sessions to bookmark. On Tuesday, stop by Reimagining Telecom: Engaging the Digital Customer to hear how Verizon Wireless and Deloitte are truly engaging with digital customers. On Wednesday, join Media: Audience Engagement Strategies with Showtime and learn how they’re building lasting relationships with customers by personalizing the entire audience journey. And finally, on Thursday, swing by Media: How Disruptive Media Companies Are Stealing the Show in Ad Sales and see how Financial Times, Conde Nast, and IBM Watson Media and Weather are transforming their ad sales business.

If you’re looking to dig in before Dreamforce, check out the Salesforce solutions for communications and media. The war for attention isn’t going away, but there’s a world of tools, tactics, and strategies you can use to help you better engage your audience. We can’t wait to see you soon!