It's no secret that Dreamforce is massive. We pack a LOT into four days, with sessions, events, and activities located all across downtown San Francisco. Navigating Dreamforce can feel like a puzzle even for the veterans, but fear not! We're here to help, so let this blog post be your guide...

When people ask, “Where does Dreamforce take place?” many will answer “the Moscone Center.” This is only partly true. Dreamforce takes place in the Moscone convention center but also all over San Francisco, which bring us to our first tip:


Tip 1: Check out our new Campus Map

Grab a downloadable version of the map here.



Tip 2: Deep dive on what's going on and where!

Moscone West - 1st Floor

  • Registration
  • Coat Check
  • Trailhead: Trailhead is the fun way to learn the skills you need to transform your company, earn credentials that grow your career, and connect with a global movement of Trailblazers to continue learning together. Blaze your trail and get hands-on at these locations and MOAR:
    • Trailhead Falls: Discover how Trailhead can help you learn new skills and earn credentials.
    • Trailblazer Community Cove: Meet Community Leaders and learn about all the ways you can get involved online and in person.
    • Developer Forest/Admin Meadow: Explore demos to learn about the latest Salesforce technologies from our product and community experts.

Moscone West - 2nd Floor

  • Breakout Sessions
  • Keynote Sessions
  • Dreamstore: Make sure you get all the Dreamforce swag you want. Backpacks, drink accessories, notebooks, clothing, and more!
  • Lightning Rapids: Lightning empowers you to boost productivity and speed with Lightning Experience, and unlocks your potential to build apps fast on the Lightning Platform. At Lightning Rapids, discover the value of activating Lightning Experience and the power of building on the Lightning Platform. Get inspired and get hands-on information to help you transform your business.

Moscone West - 3rd Floor

  • Keynote Sessions
  • Einstein Ridge: Are you ready for Einstein? Request your Sales Cloud Einstein Readiness Assessor in the Einstein Zone and receive your own Einstein Flyer lapel pin. Visit the Sales Cloud Einstein patio lounge located in the Einstein Ridge to learn how Sales Cloud Einstein can help you discover new insights, build stronger relationships and spend more time connecting with your customers.
  • Integration Peak: Integration is at the heart of delivering connected, cross-channel experiences to customers. Discover how MuleSoft powers connected customer experiences with demos, 1-to-1 consultations, theater sessions, and a few fun surprises. And don't forget to pick up your limited edition Max the Mule pin!

Moscone South

  • Lost and Found
  • Press and Analyst Lounge
  • Bike Valet
  • Customer Success Expo: Meet Salesforce product experts, test drive thousands of customer success solutions, and get to know hundreds of partners offering innovative ways to help you transform your business, all in one location. See the Customer Success Platform in action, test drive Salesforce products and solutions, and discover how customers are using Salesforce to innovate in every industry. And learn how you can amplify the power of Salesforce with groundbreaking partner solutions by meeting more than 400 Salesforce partners who’ve built thousands of solutions that easily integrate with Salesforce and increase its power.
  • Dreamforce Campground: The Salesforce Campground is the best place to build your Dreamforce learning journey. Visit Customer Success Experiences for Marriott and Unilever, immersive yourself in industry experiences, and be inspired by the Salesforce Customer 360 Experience. You can also learn about Salesforce products at demo stations, and in theater presentations and hands-on workshops.

Moscone North

  • Keynote Sessions

Yerba Buena Theater

  • Keynote Sessions

Yerba Buena Center for the Arts

  • Breakout Sessions
  • Mindfulness Lounge: Put your mind at ease in the Mindfulness Lounge where attendees can put their phones into a basket and go into an area where there's quietness. Relax and reset in these special locations.

City View at the Metreon

  • Breakout Sessions
  • Success Lodge: Ready to connect with a Salesforce Expert? Experts are standing by to answer your most pressing Salesforce questions. Join a Hands-On Workshop that will help you transform your organization. And don't miss our Instagrammable photo opportunities to celebrate your success! Need a recharge? Relax between sessions at the Trailblazer Advocate Lounge located on the City View patio 4th floor. You'll find coffee, charging stations, lounge chairs, and a great view of the Salesforce Tower and Yerba Buena Gardens.

Marriot Marquis

  • Breakout Sessions
  • Mindfulness Room
  • Sales Lodge: The Sales Lodge is the place for you to go deep into the topics and solutions that matter most to how they drive revenue with Salesforce. The Sales Lodge will feature in-depth demos, 1:1 workshops, and mini-sessions that will dive into Pardot, PRM, CPQ, Lightning for Sales, Sales Cloud Einstein and even new to-be-announced products. And trying hands-on activities will bring these products alive showing how you can use CPQ to build and configure your own Astro plushie.
  • Service Lodge: Meet and mingle with service leaders and Salesforce experts. Take a guided journey along the Trailblazing story of Service Cloud customers. Learn how to increase agent productivity and create a compelling customer service experience with demos on Digital Engagement, Self-Service, and Field Service Lightning — all of which feature the power of Einstein. Then, take a moment to capture your story and photo in our Trailblazer story booth. Plus, we’ll have new surprises each day.
  • Small Business Essentials Lodge: The lodge is for customers looking to really experience our products. We have workshops, demos, and theater sessions to help you accelerate your business success and get the most out of Salesforce.
  • Field Service Lightning Station: The Field Service Lightning Station is built for Field Service Trailblazers (VP, Director, Admin, Devs, Techs, Dispatchers) and brands across all industries. Come by to discover how you can become a differentiator, transform the end-to-end mobile workforce operation at your organization, and learn from product & industry experts as well as fellow Trailblazers!

Jessie Square

  • Dreamforce Backpack and Quest Prize Pickup

Palace Hotel

  • Breakout Sessions
  • Marketing, Commerce, and Retail Lodge: Trade tips and success stories with other Trailblazers. Visit a bustling marketplace of career growth, inspiration, skills development, and fun at the Marketing, Commerce, and Retail Lodge.
  • Pardot B2B Marketing Station: Located at the Pied Piper inside the Palace Hotel, the Pardot B2B Marketing Station is the one-stop-shop for B2B marketers at Dreamforce. Here, you’ll be able to connect with other B2B marketers, discuss your best questions with a Pardot genius, and see the latest innovations of Pardot in action.
  • Community Cloud Station: Join us around the Community Innovation Campfire to get hands-on and learn how to build pixel-perfect digital experiences. Chat with our product experts and learn how you can get started building rich, CRM powered experiences with Community Cloud today.
  • Datorama Station: Discover the power of AI-driven marketing analytics. Meet the newest member of the Ohana and see Datorama in action.
  • B2B Commerce Station: Learn about Commerce Cloud's most recent acquisition of CloudCraze, B2B Commerce. Get hands-on and learn how to build pixel-perfect digital experiences.

Park Central

  • Breakout Sessions
  • Partner Lodge: Networking, food, charging stations, and lots of comfy seating - there are too many reasons to love the Partner Lodge! For Salesforce partners only, at the lodge, you'll find a quiet respite from the Dreamforce craze.

Hilton Union Square

  • Breakout Sessions
  • Mindfulness Room
  • Registration
  • Hands-on Workshops
  • Sessions/Certifications/Exams
  • Trailhead Academy: Join our learning experts as they share best practices for driving Salesforce adoption at the Summit Theater, or visit with a learning consultant to get a customized learning journey. Taking a Salesforce certification exam while at Dreamforce? Take a seat in the Study Grove to prepare alongside others, and bring your last minute questions to our expert instructors who’ll be on hand to support you.

Westin St. Francis

  • Breakout Sessions
  • Lodge: Everyone who wants to change the world should have the tools and technology to do so. gets our technology in the hands of nonprofits, educational institutions, and philanthropic organizations so they can connect with others and do more good. Check out the Lodge to learn more and connect with other nonprofit and education trailblazers.

InterContinental Hotel

  • Breakout Sessions
  • Manufacturing Lodge: The Lodge is the home base for manufacturing, automotive, and energy Trailblazers at Dreamforce. We’ll have intimate theater sessions with targeted industry content and speakers, in-depth industry demos — including a deeper look into the ABB and Volvo demos you’ll see in our industry keynote, places to relax and network with your peers, and a fun swag giveaway!
  • Healthcare & Life Sciences Lodge: Stop by one of our hands-on demo stations within the Healthcare and Life Sciences Lodge to take our latest products and solutions for a spin. We’ll be premiering our new Health Cloud for Payers, a platform that helps insurance plans create a seamless member experience and deliver proactive support services like health education, wellness programs, and care management plans. Plus, we’ll have theater sessions, breakouts, refreshments — and an oxygen bar!
  • Financial Services Lodge: The FinServ Lodge is going to be home base for our Financial Services Ohana at Dreamforce. We’ll have four full days of theater sessions and demos offering deep-dives into what's possible with Financial Services Cloud and our leading FinTech partners in the AppExchange. Swing by for a visit to relax and recharge, and you might even find yourself walking out with a Financial Services Astro.
  • Communications and Media Station: Come explore industry solutions at The Communications and Media station. You can go hands-on with industry experts, meet with fellow Trailblazers, and join us for exclusive Communications and Media programming.
  • Travel, Transportation, and Hospitality Station: Come explore industry solutions at Travel, Transportation, and Hospitality station. You can go hands-on with industry experts, meet with fellow Trailblazers, and join us for exclusive Travel, Transpiration, and Hospitality programming.
  • MuleSoft Station: Get hands-on with MuleSoft in the MuleSoft Station. Learn about new innovations and how MuleSoft is going to help Salesforce customers get to the next level.

Hotel Nikko

  • Breakout Sessions

More Station Locations:

  • IT Station: The Grove at Yerba Buena, 690 Mission St.: Put up your feet, recharge, mingle with your peers and chat with Lightning Platform experts. Enjoy complimentary food and beverages from The Grove's delicious menu. We’ll be hosting meet-ups, happy hours, and special breakfast events.
  • Small Business Essentials Station: Museum of the African Diaspora (MoAD), 685 Mission St.: Need a moment to unwind and refuel? Visit the Small Business Essentials Station to grab a free espresso drink, take a professional headshot photo, connect with your peers, and learn about the latest innovations for small business. The Station is open to everyone, so bring your fellow trailblazers along.
  • Einstein Analytics Station: 111 Minna St.: Meet product experts at the Einstein Analytics Station. If you need a break from the hustle and bustle of the conference, come to 111 Minna Street for a hands-on learning experience alongside coffee and avocado toast. Our product experts will be on site to answer your questions, help you create a vision for your analytics future, and show you the latest product innovations. Also, don't forget to stop by our customer appreciation party in the same location on the night of September 25.
  • Quip Station: Museum of Modern Art (MoMA): Quip Station is an invite-only meeting place for Quip Customers and Prospects to engage in meetings with executive leadership, network with one another other, and get excited (and educated!) around Quip.


Tip 3: Find out when and where you can pick up your badge (and everything else you might need!)


Full Conference Registration:

Moscone West, Lobby open all week
Monday, September 24
 - 12:00 p.m. - 9:00 p.m. PST
Tuesday, September 25 - 7:00 a.m. - 8:00 p.m. PST
Wednesday, September 26 - 7:00 a.m. - 7:00 p.m. PST
Thursday, September 27 - 7:30 a.m. - 6:00 p.m. PST
Friday, September 28 - 8:00 a.m. - 3:00 p.m. PST

Hilton Union Square Hotel, Golden Gate Ballroom open Monday and Tuesday
Monday, September 24
 - 12:00 p.m. - 9:00 p.m. PST
Tuesday, September 25 - 7:00 a.m. - 8:00 p.m. PST
Wednesday, Thursday, and Friday - closed



Free Expo+ Pass Registration:

Moscone West Lobby
Thursday, September 27 - 7:30 a.m. - 6:00 p.m. PST
Friday, September 28 - 8:00 a.m. - 3:00 p.m. PST


Dreamforce Quest Prize and Backpack Pickup

Dreamforce backpacks are available for Full Conference attendees only. Please pick up your backpack in Jessie Square, located on Mission Street between 3rd Street and 4th Street. Participate in the Dreamforce Quest to win a cool prize and unlock a $50.00 donation to help support families and young adults experiencing homelessness in San Francisco.

Monday, September 24 - 12:00 p.m. - 9:00 p.m. PST
Tuesday, September 25 - 7:00 a.m. - 8:00 p.m. PST
Wednesday, September 26 - 7:00 a.m. - 7:00 p.m. PST
Thursday, September 27 - 7:30 a.m. - 6:00 p.m. PST
Friday, September 28 - 8:00 a.m. - 3:00 p.m.




Box lunches* are available for Full Conference attendees at Dreamforest, Yerba Buena Gardens, Trailhead, Customer Success Expo, Marriott Marquis Hotel, Palace Hotel, Park Central Hotel, InterContinental, Westin St. Francis and the Hilton Union Square Hotel.

*Pre-indicated dietary requests accommodated in separate Yerba Buena Gardens location and from wait staff in all other locations.

Hours of Operation
Tuesday, September 25 - Friday, September 28 - 11:00 a.m. - 1:00 p.m. PST



Buy the latest swag at our very own Dreamstore. The Dreamstore is located at Moscone West, Level 2.

Tuesday, September 25 - 8:00 a.m. - 6:00 p.m. PST
Wednesday, September 26 - 8:00 a.m. - 6:00 p.m. PST
Thursday, September 27 - 8:00 a.m. - 6:00 p.m. PST
Friday, September 28 - 8:00 a.m. - 1:00 p.m. PST


Tip 4: Know where to find Parent's Rooms and All-gender bathrooms

In an effort to provide a welcoming environment for all Dreamforce attendees, we have provided several dedicated amenities to ensure that all attendees feel comfortable and welcomed. Parent's Rooms are private spaces where lactating attendees are welcome to pump. Exact locations and hours include:

Moscone West, Level 2 - near Breakout 2024
Moscone South, Halls ABC, inside the Customer Success Expo meeting room MR21
InterContinental Hotel, 3rd floor, Golden Gate Room
Marriott Marquis Hotel, Atrium, Foothill D
Hilton Union Square Hotel, 4th floor, Union Square 12
Westin St. Francis, 2nd floor, Ascot Room

Tuesday, September 25 - 8:00 a.m. - 6:00 p.m. PST in all Hotels, (10am - 8pm in Moscone South Expo)
Wednesday, September 26 - 8:00 a.m. - 6:00 p.m. PST
Thursday, September 27 - 8:00 a.m. - 6:00 p.m. PST
Friday, September 28 - 8:00 a.m. - 2:00 p.m. PST

Additionally, all-gender bathrooms will be located at Moscone West Level 2 (next to room 2024), Hilton Union Square (By Continental Ballrooms on the 2nd FL), Marriott Marquis (Golden Gate level), and Westin St. Francis (Mezz level). These will be open at all hours of the conference.


Tip 5: Carve out some time to chill at Dreamforest

In the middle of the campus, on Howard Street, is one of the most magical places at Dreamforce — Dreamforest! We’re hosting non-stop fun on Dreamforest all week long, including awesome local bands, opportunities to give back, and a Ho'olau'lea, a Hawaiian culture celebration honoring ancient custom and contemporary sound. Grab a coffee at Base Camp Bistro, reach new heights at the climbing wall, and enjoy some time with the Plum Village monastics. Ready to get educated and give back? Come see stories of people in our community who have experienced homelessness but now, fortunately, have a place to call home.

After the huge success of the past five years of the Dreamforce Music Festival, we are continuing to provide exciting musical entertainment during the conference with 12+ bands taking the stage throughout the week. Check it out from the ground, or head upstairs to the 2nd level viewing deck. Experience amazing bands at the Dreamforest Music Festival, great food, #DFGives activities, Welcome Jamboree, and much more!


Tip 6: Know where to check your coat, where to receive First Aid, and where to find Lost & Found

True Trailblazers are super prepared! Before you embark on your Dreamforce journey, make sure you know where you can check your coat, get help if you're not feeling well, and where to go if you lose something. Here's all the information you'll need:


Coat & Bag Check

Please note: No bags larger than the Dreamforce backpacks are allowed at Dreamfest.

Tuesday, September 25
Moscone North Lobby Closed
Moscone South Lobby 8:00 a.m. - 8:00 p.m. PST
Moscone West Lobby 8:00 a.m. - 8:00 p.m. PST

Wednesday, September 26
Moscone North Lobby Closed
Moscone South Lobby 8:00 a.m. - 7:00 p.m. PST
Moscone West Lobby 7:30 a.m. – 11:00 p.m. PST

Thursday, September 27
Moscone North, South, and West Lobby 8:00 a.m. - 7:00 p.m. PST

Friday, September 28
Moscone North, South, and West Lobby 7:00 a.m. - 3:00 p.m. PST


First Aid Locations

Moscone North - Lower Lobby, Outside Hall D
Moscone South - Inside Hall C
Moscone West - Level 1
Hotel Venues: Contact hotel staff

Tuesday, September 25 - 7:00 a.m. - 9:00 p.m. PST
Wednesday, September 26 - 7:00 a.m. - 7:00 p.m. PST
Thursday, September 27 - 7:00 a.m. - 7:00 p.m. PST
Friday, September 28 - 7:00 a.m. - 5:00 p.m. PST


Lost & Found

Moscone South Esplanade Level

Tuesday, September 25 - 8:00 a.m. - 8:30 p.m. PST
Wednesday, September 26 - 8:00 a.m. - 7:00 p.m. PST
Thursday, September 27 - 8:00 a.m. - 7:00 p.m. PST
Friday, September 28 - 8:00 a.m. - 3:30 p.m. PST

Dreamforce is fast approaching, and being able to navigate the campus will make your experience that much better. Make sure to download the Salesforce Events App to keep up to date with all Dreamforce logistics and check out our blog post, "Your Guide to Transportation at Dreamforce '18" for more on how to get around.