When you ask someone to describe Dreamforce, you’ll get a lot of  different answers depending on who you talk to:

“It’s a tech conference.”

“It’s a training ground.”

“It’s part music festival, part networking meetup.”

“It’s where I learn about new technology.”

“It’s an event with amazing guest speakers.”

“It’s when I see all my online friends.”

The truth is, Dreamforce is all of those things — and more.



When Dreamforce launched in 2003, there were 1,300 registered attendees. It took place at the Westin St. Francis Hotel, had 52 presentations, and was where we launched a product called sforce 2.0 — the industry's first on-demand application server. Fast forward 15 years and Dreamforce ‘18 has expanded into a massive global event that millions of people look forward to every year (literally, millions.). This year will be no different.

Dreamforce has evolved to be more than just a technology conference. Marc Benioff has always said that business is a platform for change, and Dreamforce, as a representation of the Salesforce brand, brings this to life. You can see this in the types of programming, world leaders, entrepreneurs, and thought leaders that we attract to Dreamforce every year. And it’s a big reason why our customers come to Dreamforce every year - to learn and share best practices and success stories that they can then take back to drive their businesses forward, as well as to be inspired to make the world a better place.

We’re ready for four days of innovation, growth, learning, equality, giving back, and fun. With over 170,000+ registered attendees, 2,700+ breakout sessions, keynotes, volunteer events, cloud sneakers, parties, meditations with monks, dancing mascots, and one of the most famous bands on the planet performing — this is the moment you’ve been waiting for all year.


With so much going on, your days will likely be jam-packed. We want to help you stay organized, make the most of your time at Dreamforce, and keep you informed with important announcements, takeaways, and even a few surprises, so check in with the blog daily. For instance, we’re excited to announce that actor and activist Tracee Ellis Ross and Olympic figure skater and LGBTQ rights advocate Adam Rippon will be taking the stage at the Equality Keynote on Thursday!

For the Dreamforce veterans out there, consider this post a bite-sized version of the Dreamforce Jetpack. Bookmark this page for easy access to practical information and be sure to download the Salesforce Events app to have your agenda, campus maps, and session information all at your fingertips.


If you can’t make it in-person next week, don’t worry one bit. The online Trailblazer crew is 10 million+ strong — and ready to help you experience the best of Dreamforce, even from afar. Be sure to join the party online:


Get Ready for Dreamforce

Here’s our roundup of 10 must-reads before you get to Dreamforce:

6 Tips for Navigating the Dreamforce ‘18 Campus — Know what is where. Download your copy of the map here.

Your Guide to Transportation at Dreamforce '18 — Pedicab versus walking: how to get from point A to B.

10 Tips to Make the Most of the Dreamforce '18 Agenda Builder — Build a personalized schedule, so you know just where and when you need to be each minute of the conference.

Trail Maps: Discover Your Four Perfect Days at Dreamforce '18 — Discover our curated recommendations to make your four days at Dreamforce perfect.

Be a Part of the Social Media Conversation at Dreamforce ‘18 — Find out what everyone’s talking about and join in the conversation.

Your Guide to Sustainability at Dreamforce '18 — How you can get involved in making this year’s Dreamforce the most sustainable yet.

Play Dreamforce Quest:The Fun Way to Give Back at #DF18 — Win prizes and support two amazing charities.

Dreamoji: Because Sometimes (at Dreamforce) There Are No Words - Sometimes words aren’t enough, so use a sticker to express yourself.

Your Dreamforce ‘18 Party Guide is Here - Work hard, play hard.

Cue the Stars: Tips to Maximize Your Dreamfest '18 Fun - Our best concert tips and info for a magical night.


You’re ready. We’re ready. Let’s make this the best Dreamforce yet.