Ralph Waldo Emerson famously said, “Do not go where the path may lead, go instead where there is no path and leave a trail.”

Dreamforce was back and better than ever last September, and the Marketing Cloudcast was there talking to Trailblazers who use the platform in new and innovative ways. As we all gathered together to celebrate the power of the Salesforce community, we spent time with Guilda Hilaire, Senior Product Manager at Aetna, a Marketing Cloud Evangelist and Trailblazer. She details her journey in marketing technology, how she trailblazed her career, and how you can empower yourself to grow your skills and make a difference.

Check out our latest podcast episode of the Marketing Cloudcast to learn more:



The importance of community is a key theme in this episode. Not only is Guilda a Trailblazer but she’s also a Dreamforce veteran who attended her 7th event this year. We discussed how her journey as part of the Salesforce community has been both valuable and life changing.

In the episode, we share how you can start your own community, understand it’s value, and share the power of learning from one another. This isn’t just about the Marketing Cloud, either. You can create or find a community around any platform you have expertise in. As Guilda says, “If you’re passionate about something, share your passion — start writing, start sharing that knowledge with others.” At events like Dreamforce, you have a chance to connect with people you’ve interacted with through the community and build real relationships.

Guilda has a lot to share about Dreamforce and Marketing Cloud in general, so catch the full episode and subscribe to our podcast on Apple Podcasts, Google Play Music, Stitcher — or, really, wherever you listen to podcasts.

If you have another interesting topic that you’d like us to cover on the Marketing Cloudcast, let us know! Email your suggestions to cloudcast@salesforce.com.