Today on the Marketing Cloudcast, we go behind the music for an up-close-and-personal look at how Ticketmaster communicates with and markets to an audience of millions.

Recorded live at Salesforce Connections ‘18, which took place in Chicago in June, we talk to Marco Rivera, Marketing Operations Manager for Ticketmaster’s Fan Engagement Team. He goes in-depth about channels, timing, and what it takes to collaborate with a diverse group of artists who all have different expectations for what their voice and tone should be.

Check out our latest podcast episode of the Marketing Cloudcast to learn more:



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