Sep 25, 2018 By Ahyoung An

MuleSoft 101: Why Integration Matters More Than Ever

Integration is one of the most strategic initiatives a company can invest in today. MuleSoft’s mission is to help organizations change and innovate faster by making it easy to connect the world’s applications, data, and devices. By leveraging MuleSoft, Salesforce customers can now accelerate their... Read More

IT

Sep 25, 2018 By Salesforce Staff

Dreamforce '18: The Day One Agenda

Our editors share their must-see session picks for the first day. The scale is breathtaking — 2700+ breakout sessions, keynotes, volunteer events, cloud sneakers, parties, meditations, dancing mascots, a national park installation, and more. Greater than a mere tech conference, Dreamforce is an... Read More

Dreamforce, Events

Sep 25, 2018 By Laura Woods

Crocs Among First to Test Customer 360

Since 2002, Crocs has relentlessly — and sometimes fearlessly — put their customers first. As their brand values state, “We were different and it made some people uncomfortable,” a subtle nod to the jabs they took for the clunky, manufactured design of their classic rubber clog. But that didn’t... Read More

Commerce, Customer Service, Customer Story

Sep 25, 2018 By Ron Pereira

What is Salesforce Customer 360?

This is the first in a series of blog posts from the Salesforce Customer 360 team that outlines the product, how it works, and how you should be thinking about using it in your own business as we get closer to general availability. Customer 360 is in a closed pilot release today. It will be... Read More

B2C Marketing, Commerce Cloud, Data Management, Marketing Cloud, Service Cloud, Cross-Channel Marketing

Sep 24, 2018 By Simon Mulcahy

Navigating the Trust Crisis in the Fourth Industrial Revolution

Throughout history, cultures and social revolutions have been influenced by new “technologies.” In 16th and 17th century Britain, coffee houses were banned by royal decree due to the social implications of consuming a substance outside of the home. At the start of the 20th century, Henry Ford... Read More

Leading Edge, IT, Leadership

Sep 24, 2018 By Brigitte Donner

Trailblazers, Welcome to Dreamforce ‘18!

When you ask someone to describe Dreamforce, you’ll get a lot of different answers depending on who you talk to: “It’s a tech conference.” “It’s a training ground.” “It’s part music festival, part networking meetup.” “It’s where I learn about new technology.” “It’s an event with amazing guest... Read More

Dreamforce, Events

Sep 24, 2018 By Salesforce Staff

How Salesforce and Apple Are Improving Developer Tools and Training for All

Salesforce and Apple are announcing a new strategic partnership today that will empower customers with rich new experiences and give everyone a chance to build native iOS apps through Trailhead, Salesforce's free, online learning platform. The combined power of Salesforce and Apple is bringing new... Read More

Apps, Partners, News, IT

Sep 23, 2018 By Nick Johnson

3 Ways to Counter Unconscious Bias in AI

Timnit Gebru is a research scientist within the Ethical AI team at Google AI and has also studied the ethics of algorithms at Microsoft and elsewhere. After noticing that she was only one of a handful of black people at a major artificial intelligence (AI) conference, she co-founded the Black in AI... Read More

Artificial Intelligence, Thought Leadership

Sep 22, 2018 By Nick Johnson

How Customer Data Is Transforming the 5th Largest Fortune 500 Company

Steve Nelson is the CEO of UnitedHealthcare, a healthcare and insurance company that’s No. 5 on the Fortune 500 list. Nelson has served as CEO of UnitedHealthcare since 2017 and previously held leadership positions in the company’s Medicare, Medicaid, and Commercial businesses. At a time of... Read More

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Trailblazers, Welcome to Dreamforce ‘18!

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How Customer Data Is Transforming the 5th Largest Fortune 500 Company

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