How Salesforce Increases Its 360° Customer View With Google

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Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

Commerce

The Consumer Goods Roadmap

Check out our new infographic for an explainer on how to excel in consumer goods.

Social Selling: How to Get Insightful Content

How to Get Insightful Content

Here are eight ideas to help you create and broadcast original content.

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How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys

Illustration of the Salesforce Character Einstein in front of a data chart

AI for Marketers

Improve Customer Journeys

Here are three ways marketers can apply AI to digital marketing.

Find out

Jul 16, 2019 By Tiffani Bova

Closing the Sale: 6 Tips From Sales Pros

Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh. If you’re in sales, chances are the mere mention of “Glengarry Glen Ross” makes you roll your eyes. Countless times you’ve heard someone try to joke with you that coffee’s for closers, or... Read More

Sales, Sales Strategies

Jul 16, 2019 By Jonah Freedman

Salesforce Ventures Impact Fund Spotlight: This Startup Wants to Crush Student Debt

Salesforce believes business is a powerful platform for change. That’s why Salesforce Ventures, the company’s global corporate investment group, created a $50 million Impact Fund, which invests in companies that drive positive societal impact by addressing challenges across workforce development,... Read More

Small Business, Startups, Salesforce Ohana

Illustration of Astro in holiday readiness attire

Jul 16, 2019 By John Strain

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

This is the first in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season. Would you look at that! I hate to do it (somebody is going to), but we are 130 days out from Black Friday. But, chances are, you already knew that. I’ve spent... Read More

Commerce, Commerce Cloud, Retail

Jul 16, 2019 By Christa Matukaitis

How to Provide High-Touch Service With “Order on Behalf Of” Capability

This is the next installment in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around... Read More

B2B Commerce, Commerce, Commerce Cloud, Customer Service, Retail, Service Cloud

Jul 15, 2019 By Adi Kuruganti

Salesforce Named a Leader in the The Forrester Wave™: Digital Experience Platforms, Q3 2019

I am thrilled to announce Salesforce has been named a leader in The Forrester Wave for Digital Experience Platforms 2019. Forrester Wave evaluates DXP providers’ current offerings, strategy, and market presence. We are honored that we received the highest scores in product strategy. We owe our... Read More

Customer Service, Community Cloud, Customer Experience

Jul 15, 2019 By Megan Collins

3 Steps for Retailers to Personalize Messaging at Scale

In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations. This responsibility stems from more than just the old retail mantra.... Read More

B2B Commerce, B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Retail

Jul 15, 2019 By Ron Pereira

The Journey To Customer-Centricity With Customer 360

This is the first in a series of blog posts delving into how to implement a customer-centric view using a single customer ID with Salesforce. Salesforce recently hosted thousands of Trailblazers from all over the world to participate in Connections, our marketing, commerce, and service event of the... Read More

Commerce, Marketing, CRM, Customer Experience, Customer Journey

Jul 14, 2019 By Lyla Sultan

How to Have a Successful Sales Career: Follow Your Curiosity

While in college, Director of Sales Development Olivia Puckrin thought high school teaching might be right up her alley. Until she did some. The structure of following a curriculum wasn't for her. She thought that perhaps becoming a college professor would be more flexible. So, she pursued a... Read More

Careers, Leadership Insights, Sales

Illustration of Astro in healthcare outfit

Jul 13, 2019 By Dan Boren

3 Prescriptions to Improve Pricing Health

Should I let my son sleep a little longer than usual, push him to eat more breakfast, or cram in a few minutes of reading? As a parent, these are the questions (amongst others) I wake up with. To answer them I rely on gut and spousal guidance, but frequently feel like I made the wrong choice. If... Read More

Sales, Sales Cloud

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How Salesforce Increases Its 360° Customer View With Google

Commerce

The Consumer Goods Roadmap

How to Get Insightful Content

AI for Marketers

Improve Customer Journeys

Closing the Sale: 6 Tips From Sales Pros

Salesforce Ventures Impact Fund Spotlight: This Startup Wants to Crush Student Debt

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

How to Provide High-Touch Service With “Order on Behalf Of” Capability

Salesforce Named a Leader in the The Forrester Wave™: Digital Experience Platforms, Q3 2019

3 Steps for Retailers to Personalize Messaging at Scale

The Journey To Customer-Centricity With Customer 360

How to Have a Successful Sales Career: Follow Your Curiosity

3 Prescriptions to Improve Pricing Health

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