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Marc Benioff's New Book Talks About Bringing Your Values to Work and Being a Platform for Change

Trailblazer

Marc Benioff's New Book

It's a book about the one person who can change the world: you.

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

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Consumer Goods

Go Direct to Customers

Time to unglue the product sales model.

Discover how

8 Tips for Succeeding in the Digital Sales Transformation

Sales

Tips for the Digital Transformation

Here's what you need to address to be successful.

Sell smarter

Sep 15, 2019 By Rachel Boyles

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,... Read More

Data Management, Marketing, Marketing Cloud, Marketing Personalization

Sep 14, 2019 By Kelsey Jones

Drive Personalized Customer Engagement With Listening

In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those... Read More

B2C Marketing, Events, Marketing, Marketing Cloud, Marketing Personalization

Sep 13, 2019 By Erin Landry-Wilson

How to Advance Your Project With a Winning Business Case

Do you ever look down at your phone and wonder how the day is already over? There’s always so much to do in so little time! How do you know if what you’re working on is more important than something else? How do you make sure others agree with your assessment of importance? Have you ever identified... Read More

Best Practices, Quote-to-Cash, Salesforce Ohana, Strategy, Research

Sep 13, 2019 By Abraham David Lloyd

Stand-Up an Order Cancellation Capability With Commerce and Service Clouds

I think we’ve all been here, right? We shop online or on our phones in between meetings, while on the phone or while otherwise multitasking. We enter payment information, complete checkout, and just when we’re about to check this purchase off our todo list — horror strikes. In our haste, we... Read More

Commerce, Commerce Cloud, Customer Experience, IT

Sep 12, 2019 By Ruthie Miller

Anatomy of a Unicorn Business and How to Become One

In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006%... Read More

Digital Transformation, Strategy, Small Business, Research

Sep 12, 2019 By Holly Ha

Deliver Impactful and Proactive Field Service With Innovation

You can’t avoid it. It’s top of mind for every business: adapt or be left behind. Not every company welcomes this new digital era with open arms. With technology continually changing, it can be intimidating for established businesses to change systems and processes they’ve spent years fine-tuning.... Read More

Customer Service, Service Cloud

Sep 12, 2019 By Conor Wiegmann

Podcast: Cargill's Secret Ingredient for a Successful Customer Journey

Marketing experts know that journeys are a great way to engage customers, but what factor distinguishes successful customer journeys? On this episode of the Marketing Cloudcast, we sat down with Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer. Both... Read More

Customer Journeys, Marketing, Marketing Cloudcast

Photo of Trailblazers at a Salesforce event

Sep 11, 2019 By Stephanie Lottridge

Take Your Leadership Skills to the Next Level at the Trailblazer Summit

Trailblazers are pioneers, innovators, and lifelong learners. They inspire others with their constant innovation, by transforming the customer experience, and by growing their careers. Trailblazers drive change. Due to the new technologies and innovations of the Fourth Industrial Revolution,... Read More

Salesforce Ohana, Trailblazer Story, Events, Leadership Insights

Sep 11, 2019 By Gavin Austin

How Einstein Case Classification Will Change Your World

Einstein Case Classification is about to change the way you do business and experience customer service. It may sound strange that something related to service — namely, cases in Salesforce — may change your world, but it’s going to happen sooner than you think. What is Einstein case... Read More

Customer Experience, Customer Service, Artificial Intelligence, Einstein, Innovation, Service Cloud

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Circle the Schools

Join Us in Volunteering More Than 100k Hours in Education!

Trailblazer

Marc Benioff's New Book

Consumer Goods

Go Direct to Customers

Sales

Tips for the Digital Transformation

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

Drive Personalized Customer Engagement With Listening

How to Advance Your Project With a Winning Business Case

Stand-Up an Order Cancellation Capability With Commerce and Service Clouds

Anatomy of a Unicorn Business and How to Become One

Deliver Impactful and Proactive Field Service With Innovation

Podcast: Cargill's Secret Ingredient for a Successful Customer Journey

Take Your Leadership Skills to the Next Level at the Trailblazer Summit

How Einstein Case Classification Will Change Your World

Research

Here's how to stay ahead of changing customer expectations

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Einstein Case Classification: A New Customer Service Experience

Implement Intelligent Coupon Campaigns

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