SPRING '20 RELEASE

Customers Rave About
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Blazing Trails Podcast: The Importance of Company Values With Gucci CEO Marco Bizzarri

Blazing Trails Podcast

Rewriting Gucci's Core Values

CEO Marco Bizzarri talks changing company culture.

3 Insights to Help You Understand the Growth Marketing Mandate

Research

The Growth Marketing Mandate

Here's the latest on growth and data in marketing.

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How to Get Ready for Release Time: Q&A With our Release Experts

Spring '20 Release

Q&A With the Release Experts

Customer and partner experts share their expertise.

Start here

Feb 27, 2020 By Laura Woods

Blazing Trails Podcast: Using Your Platform for Equality With Megan Rapinoe and Ibtihaj Muhammad

In a world of filters, media spin, and soundbites, we are all in desperate need of authenticity. We hunger for human stories, raw personality, and unbiased truth. It’s those desires that have given way to a rise of influencers and organizations calling for everyone everywhere to “embrace who you... Read More

Business as a Platform for Change, Leadership, Equality, Salesforce Ohana

Feb 27, 2020 By Cécile Poyet

Put Purpose at the Core of Your Corporate Strategy

Companies grow by entering new markets, addressing current customer needs, and creating products and services, often with existing business models. In the process, they may overlook one critical driver: purpose. Professor and Faculty Director Thomas Malnight of the Business Transformation... Read More

CEO, Marketing, Leadership

Feb 26, 2020 By David Lou

Get Started With AI-Augmented Analytics

We’ve all seen beautiful analytics apps — they’re interactive and show you what’s happening in your business. But how can you get even more out of your data? What if artificial intelligence (AI) could dig into your data and take the insights from your analytics a step further? What if you could get... Read More

Einstein, Analytics, Platform, IT, Sales

Feb 26, 2020 By Erik Wagner

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

Let’s go back to 1999 when the music industry fought the Napster file-sharing platform tooth and nail. Napster essentially said, “You can download music, here’s the technology.” The industry did not embrace it, and it collapsed on itself. Now the industry has embraced digital distribution in the... Read More

CEO, Customer Experience, Digital Transformation, Healthcare & Life Sciences

Feb 25, 2020 By Jessica Bergmann

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. When you’re in the business of selling an ultra-luxury... Read More

Customer Engagement, Customer Service, 360 Perspectives, Customer Experience, Digital Transformation

Feb 24, 2020 By Conor Wiegmann

Podcast: Embracing Multicultural Marketing as a Necessity

Marketers who want to enter the international landscape need a different approach. Today’s era of endless connectivity demands a change in the way they interact with customers. Now, startups can harness the power of the internet to connect with new groups of consumers on a global scale. Some of... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization

Feb 24, 2020 By Angelos Kottas

How IT Can Measure Returns on Experience (ROX)

You’ll find plenty of “numbers” people in IT. We love to measure everything. Clicks, files stored, up-time, load times, costs, error rates, and many other metrics tied to our companies’ digital footprint. Why the obsession with metrics? You want measures that capture the value gained from your... Read More

Customer Engagement, IT, Customer Experience, Digital Transformation, Salesforce CMS

Feb 23, 2020 By Brett Grossfeld

6 Characteristics Your SMB Needs to Foster Customer Loyalty

Did you know 54% of customers say it's harder than ever for a company to earn their trust? In October 2019, we surveyed consumers to find out what they look for in the small businesses they support and what business owners can do to earn their trust. In some ways, it’s easier for small- or... Read More

Small Business

Feb 21, 2020 By Ashwini Zenooz

Let's Talk About Better Healthcare Experiences: Meet Us at #HIMSS20

In just a few weeks, healthcare IT will take center stage in Orlando, Florida. The world’s largest health information and technology event, HIMSS20, is March 9 - 13 at the Orange County Convention Center. Meet up with us during the show to learn how to deliver personalized experiences for... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences

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SPRING '20 RELEASE

Customers Rave About
These 5 Features

Blazing Trails Podcast

Rewriting Gucci's Core Values

Research

The Growth Marketing Mandate

Spring '20 Release

Q&A With the Release Experts

Blazing Trails Podcast: Using Your Platform for Equality With Megan Rapinoe and Ibtihaj Muhammad

Put Purpose at the Core of Your Corporate Strategy

Get Started With AI-Augmented Analytics

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

Podcast: Embracing Multicultural Marketing as a Necessity

How IT Can Measure Returns on Experience (ROX)

6 Characteristics Your SMB Needs to Foster Customer Loyalty

Let's Talk About Better Healthcare Experiences: Meet Us at #HIMSS20

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

8 Agenda Items for a Successful Sales Kickoff in 2020

6 Ways to Measure Customer Satisfaction in Field Service

The 4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

SPRING '20 RELEASE

Customers Rave About These 5 Features

Blazing Trails Podcast

Rewriting Gucci's Core Values

Research

The Growth Marketing Mandate

Spring '20 Release

Q&A With the Release Experts

Research

Here's how to stay ahead of changing customer expectations

Most Popular Stories

8 Agenda Items for a Successful Sales Kickoff in 2020

6 Ways to Measure Customer Satisfaction in Field Service

The 4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Americas

Europe, Middle East, and Africa

Asia Pacific

Customers Rave About
These 5 Features