Marketing Cloud, Trailhead...
As content strategy director at Salesforce, Heike researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more.
New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.
See the results from our second "Shopper-First Retailing" research report. Salesforce, with research partner Publicis.Sapient, examined retail’s new rules through three data sources: digital shopping behavior from 500 million shoppers and 1.4 billion ecommerce visits worldwide; a survey of 6,000 consumers across six countries; and, in-person mystery shopping assessments of 70 stores across NYC, London, and San Francisco. This new report reveals where and how shoppers are interacting, where they experience the most friction, and what their behaviors mean for retailers.
As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here? Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your
A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes in consumer behavior or industry trends. As the world quickly transforms and career paths are changing at the speed of light, you
Europe, Middle East, and Africa