lyft-abm-marketing-essential-workers CMO

Jenifer Ho

Head of Business Growth Marketing and Marketing Operations, Lyft Business

Jenifer Ho is head of Business Growth Marketing and Marketing Operations for Lyft Business.

Marketing

How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers

Jenifer Ho

February 26, 2021

Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.

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