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Laura C. Woods
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Laura Woods

author title Sr. Manager, Audience Development, Editorial Products
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Laura Woods blends technology and storytelling to drive audience growth for Salesforce's content channels. As an experienced content marketer, editor, and writer, Laura is dedicated to helping consumer technology brands connect with their audiences more authentically through written content and podcasts.

Sales Cycle Chart
Leading Through Change

When COVID-19 Shrinks Your Production Cycle From 6 Months To 2 Weeks

Paladina Health, a Colorado-based health care company, can spend six months to a year setting up a new client. The recent COVID-19 pandemic shrunk the company’s sales cycle and onboarding timeline. To address this reality, they had to throw out their typical playbook.

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