Marketing Cloud, Trailhead...
Head of Marketing, Salesforce for Marketing & CMO Datorama
Armed with data, all marketers are expected to operationalize growth objectives and prove the value of every marketing investment. Here's how to do that.
Return on experience (ROX) shows up just about everywhere, but there isn't one concrete way to measure this KPI. So, we put together 18 marketing metrics you can use to track ROX now.
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