Over the last couple of years, people have been talking
about marketing automation quite a lot.
My company acquired a marketing automation vendor two years ago, so we
occasionally get lumped in to that category. Frankly, I cringe every time I see us lumped in there as I
by Brian Halligan, Founder and CEO, HubSpot
Historically, professional baseball has been concerned with
stats like RBIs, batting average, on-base percentage and the like. But for over
a century only one team, the Oakland A’s, considered that maybe those stats
failed as KPIs for...
If you look back in time at the Fortune 500 list, you’ll
notice 4% of companies fall out each year, meaning about 20 companies are new
to that list each year. Since the internet, however, that churn rate has
doubled; now it’s more like 50 new companies joining Fortune 500 status. That