Derek Singleton conducts CRM software market research for Software Advice and is the managing editor of The B2B Marketing Mentor. He manages content related to the CRM software market and reports on B2B marketing technologies, topics and trends. Derek has a background in online marketing and content marketing strategies in the B2B technology industry. His work has appeared in publications such as CIO, The New York Times and The Huffington Post, as well a variety of tech publications, including Sandhill, SYS-CON and ZDNet.
Many business-to-business (B2B) companies believe there’s little opportunity to generate new leads and reach buyers by phone during the holidays—but our data suggests there’s a greater opportunity than you might think.
Compared to the rest of the year, buyer activity is certainly down in December,...
Small businesses are increasingly adopting customer relationship management (CRM) software to organize their customer data, track sales and marketing interactions and manage customer service operations.
But many small businesses find it hard to realize the full potential of a CRM system....