Devi is a cause branding and purpose marketer who is working with Salesforce.org to tell the social impact story of Salesforce and bring the .org brand to life through integrated, and consistent brand marketing and messaging. Devi has led corporate citizenship brands at the UN Foundation and Cone Communications , among other brands where she specialized in CSR and cause-related branding.
People often think Corporate Responsibility is a company’s response when it’s asked to do the right thing. But corporate responsibility is quite the opposite of a defensive move. It’s about growth, common sense, culture, impact, and most of all, values.
Corporate social responsibility (CSR) is...