Emily is the Product Marketing Manager for Salesforce Pardot. She builds ands create the go-to-marketing content and thought leadership strategy for Pardot, Salesforce’s B2B marketing automation platform. Connect with her on LinkedIn.
Today’s customers are looking for new ways to connect, and marketing teams are reshaping their go-to-market strategies. However, email marketing is still a great way to engage with customers.
According to Statista, roughly 306 billion emails are sent per day. And LiveIntent found there has been an...
Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences.
What is B2B marketing today — and how is it changing
B2B marketing has...
Post-sale customer feedback helps companies improve service quality, product value, and NPS scores. But why wait until after the purchase is complete to request feedback? The value of feedback can play a huge role during the lead generation and nurture phases, in order to help marketers fully...