Eric Bensley currently leads product marketing for all solutions targeted at small and medium-sized businesses (SMB) at Salesforce. He loves taking complex ideas and making them both simple & sticky. Through his career, he has had the pleasure of working on incredible products and market launches: GoToMeeting, HDFaces, Customer Success Platform, Salesforce1, SalesforceIQ, Salesforce Essentials. Day to day, his work consists of positioning, messaging, packaging, competitive differentiation, sales enablement and campaigns that get technology products in the hands of people who need them. Eric is a proud husband and dad who takes the art of dad jokes far too seriously. You can find him on the basketball court or hiking in the mountains in his free time.
Dec 17, 2019 By Eric Bensley
What do small businesses using Salesforce Essentials and new Salesforce Admins have in common? Small businesses need CRM help and new Admins need experience helping businesses with CRM. Salesforce Essentials was built to help small businesses get started quickly on the Salesforce platform. But... Read More
Apr 19, 2019 By Eric Bensley
We often think of entrepreneurs as larger-than-life personalities who can dazzle a board room, charm on stage, and give a flawless interview on the fly. But what happens to those of us who don’t naturally enjoy the spotlight? Are we doomed to a life on the sidelines? “You should be more... Read More
Aug 10, 2015 By Eric Bensley
It’s been nearly two years since Salesforce introduced the Salesforce1 Mobile App. Today, more than 100,000 companies use it and over 4 million custom apps have been built for it. By any measure, these are phenomenal figures. But what’s the deeper story behind the numbers? How are companies using... Read More