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Heike Young

Heike Young
Heike Young researches and writes about trends in retail, commerce, marketing, and the customer experience for Salesforce. For two years, she hosted and produced Salesforce's award-winning digital marketing podcast: the Marketing Cloudcast. Before joining Salesforce, she was an editor of bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in Forbes, AdWeek, Wall Street Journal, Business Insider, and more.
Giving It Meaning: New Data Shows Consumers Seek Relationships, Not Transactions

Oct 16, 2018 By

Giving It Meaning: New Data Shows Consumers Seek Relationships, Not Transactions

Retail, Retail Insights, Commerce, Commerce Cloud, Marketing, B2C Marketing

Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want

Aug 14, 2018 By

Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want

Customer Experience, Retail, Retail Insights, Unified Commerce, Marketing

7 Reasons You Need to Centralize All Your Consumer Touchpoints

Jun 20, 2018 By

7 Reasons You Need to Centralize All Your Consumer Touchpoints

Commerce, Retail Insights

Data That You Don’t Act on is as Useless As Data You Never Saw in the First Place

Apr 16, 2018 By

Data That You Don’t Act on is as Useless As Data You Never Saw in the First Place

Commerce, Retail Insights, Thought Leadership

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

Mar 19, 2018 By

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

Commerce, Retail Insights, Unified Commerce, Thought Leadership