Jason Boies is a Brand Journalist for the Salesforce.com content and engagement team. He's an avid reader, comics fan, wannabe comedian, and film buff. Focusing on current events and trending topics, Jason can be found on Twitter at @JasonBoies where he tweets about customer service, tech, film, news, and pop culture.
Social media has truly given the consumer the ability to take charge of the conversation and offer instant feedback to your brand. Immediately visible and actionable by your customer service team, it's important to let customers know you've heard that feedback and are willing to respond, one way...
Before your HR team uses social media to promote new job postings and seek out job candidates, they must think about how they're portraying their brand on social channels. What impression will job candidates get when they look at your website and social profiles?
Showcasing yourself is a key...
Outstanding customer service can have great impact on both
the top and bottom line, so it’s no surprise that today’s senior management is
prioritizing ways to enhance revenue through a focus on great service.
In a new ebook, Selling
Customer Service to Your CFO and CMO, Vice Chairman of Customer...
It can be easy for customer service departments to continue doing what they've always done. CSAT scores and overall cost are the same, so why change? This mindset neglects the fact that today's consumer has many options in terms of how they connect with a company for customer support....
While creating great products, building brand awareness, and selling to a targeted market can all contribute to growth for small businesses, it's important not to overlook the role of technology. The right tech can help your small business grow faster, and scale far more efficiently.
Smarter questions get to the persona of your customers
In today’s sales world, successful selling is first and foremost in order to craft strong relationships. In fact, end-to-end sales consists of four
pillars: Connect, Engage, Convert and Retain. The
first pillar—Connect—involves the...
Your customers are on the web, in your store, and talking to your sales
associates. They’re using local, social, and touch apps wherever they go. They
have questions about your products and services and today those questions could
come from anywhere—your website, a mobile app, Twitter, Facebook,...
Today’s customers are more informed than ever before. From
being able to find expert opinions on social media and through online forums, to mastering
comparison shopping on the go with reviews and price comparisons on their mobile phones, the modern consumer learns about products from
Your typical strategy for meeting targets in sales is to regularly set aggressive individual quotas, rely on your top sales reps to hit those
targets, and hope to get enough from the rest of your squad to get you over the
top. This may be fine for driving
short-term growth, but may not make for a...