Landing new clients is exciting. So exciting, in fact, that many companies prioritize exceptional client service over generating new leads. Having worked for two companies that failed primarily due to a lack of new business, I’ve made it a huge focus in my company to never run out of leads.
Hire a full-time prospector
How much time do you, or your team, waste prospecting and uncovering prospects that never turn into clients? How much time has your organization spent prospecting over
the last 90 days?
Now, consider how much of that time was spent on
prospects that have not and will...