As a Product Marketer at Salesforce, Kelly Singsank focuses on empowering businesses of all sizes to grow and succeed with the Salesforce Platform. Prior to Salesforce, Kelly was at RelateIQ (acquired by Salesforce) and Oracle, working across a breadth of roles from sales, to customer success, and marketing. Connect with her on Twitter @KellySingsank or LinkedIn.
Whether you're speaking at a conference, hosting a dinner with key accounts, or delivering a webinar, content is king. Compelling content is what makes events memorable, drives action from attendees, elevates your brand, and creates loyal advocates.
Developing an effective content strategy is...
Marketers love to stay on top of the latest trends. It’s part of the job description and, quite frankly, it’s in our DNA. Hitching your star to the right marketing trends is also just good business.
To that end, we’ve combed through our research to identify the three hottest SMB marketing trends of...