Kirsten Kippen is Director of Marketing at Idealist Consulting, a Salesforce consulting firm serving progressive organizations. You can check out more of Idealist Consulting’s tips on creating a VTO program that sticks here. Kirsten started her career working for an international nonprofit, then honed her project management and marketing skills with a translation agency. She is passionate about making Salesforce and marketing automation accessible for nonprofits.
In today’s employee market, companies are looking for creative techniques to retain employees.
Volunteer time off (VTO) is a popular benefit that not only engages employees but also gives companies a competitive edge. Although employees generally embrace volunteering, some companies have trouble...