Linda Sherman, co-founder, The Courage Group, is an international, multicultural marketing pro, bringing a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise, including CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and has an influential on-line presence. You can find her at LindaSherman.me, Twitter, Facebook and GooglePlus. Her company provides WordPress websites, digital film, personal and company branding coaching, and social marketing strategy and training.
While a great product or service is important to business success, there is another important element you may be missing.
Building a personal brand gives you and your company a personality and differentiates you from others in the same industry. It engages your customers and helps build loyalty....