Lisa Lee is a freelance writer. She has written about technology and its impact on business, both as a journalist and content marketer, for 25 years.
Jan 23, 2019 By Lisa Lee
In late 2017, Forrester predicted that Chief Growth Officers (CGOs) would replace ineffectual Chief Marketing Officers (CMOs) as the prime stewards of enterprise growth. These CGOs, Forrester noted, are executives with broader remits to lead strategic growth initiatives rooted in an airtight... Read More
Mar 13, 2017 By Lisa Lee
Registration for the XChange conference is now open! The event, led by our newest cloud, the Commerce Cloud, will take place at the Aria Las Vegas May 16-18. This year’s event marks Demandware’s first customer conference as Salesforce Commerce Cloud. So we are eager to share our vision for... Read More
Aug 22, 2017 By Lisa Lee
It’s hard to overestimate the importance and impact of the peak Christmas/Holiday season on nearly every sector of the economy. Consumers spend more on dining, entertainment and travel, for example, driving merchants to hire more seasonal workers. Marketers of all stripes spend more to reach... Read More