Let's face it, building a community is challenging yet rewarding. How rewarding? Research has shown that customers in communities spend 19% more than customers who aren't in communities.
The most challenging thing about building a community is, of course, getting people to...
Community management is gaining traction as communities are increasingly seen as a source of business value (we even have our own day now - happy CMAD, everyone!) In fact, active community management has been linked to significant increases in engagement and other benefits. While job descriptions...
As enterprise companies get more social, we move from understanding what's possible to making it a reality. And as more and more companies move forward with platforms like Chatter, success grows from employees who actually use the social platform.
The problem is that a lot of users -- people...
Enterprise social networks have many benefits, some of which
include higher productivity, less time in meetings, career advancement, greater
visibility and overall job satisfaction and engagement. But of course, you will
only get out of it what you put into it, and the worst mistake is to...
Gartner's provocative prediction
earlier this year says that 80% of social business initiatives, including communities, will not reach their
potential by 2015.
While there are many reasons for these failures – such as
lack of executive engagement/sponsorship, managerial commitment, and...
In my last post, I discussed the value of community management and the big picture objectives of
the job. This job blends cross-company and cross-functional leadership, big-picture strategy and vision, and a laser focus on execution -- requiring a blend of business acumen and...
I’m often asked: “why do I need a community manager?” I
usually answer with a question: “How many successful projects do you know
without anyone in charge of its success?”
Communities are no different than any other complex
initiative that touches just about every part of your business. At the...
If you’re thinking about starting a community
for your partners or customers, you are probably asking yourself, "What's the point?"And you’d be right in doing so. The worst reason to create a
community would be for the sake of creating one – or just because everyone’s
doing it. To...
Did you know that there are 2.5 quintillion bytes of
data created every day – so much that 90% of all the world’s data was
created in the last 2 years? Did you know that 17 terabytes of that data are on
Twitter and Facebook? This means that your customers have access to more
information than ever...