Mark Evans is the principal with ME Consulting, which helps startups and fast-growing companies tell better stories (aka marketing). He has worked with dozens of startups looking for strategic guidance and tactical execution to accelerate growth through a strong marketing foundation.He recently published a book, Storytelling for Startups, that provides entrepreneurs with insight, tools and exercises so they can embrace the power of story-driven marketing. You can learn more at www.storytellingforstartups.ca. You can connect with Mark on Twitter at @markevans.
Like anything, marketing is a fluid, dynamic creature.
Brands are continually looking for new ways to communicate and connect with target audiences. At the same time, they need to outflank competitors that are pursuing the same consumers.
It means brands are experimenting, innovating and looking...
In a world in which brands are being told they need to be publishers, there is growing pressure to create content.
Whether it is white papers, blog posts, white papers, infographics, videos or social media updates, content is apparently king for brands that want to connect with potential and...