Apr 16, 2019 By Megan Collins

Podcast: Advice From a Customer Experience Professional

The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they begin to transform their business. The role’s primary function is to connect departments to align the company on one goal: a happy customer. When you have happy customers,... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Mar 18, 2019 By Megan Collins

New Podcast Episode: Today’s State of Marketing with Insights From 4,000+ Marketers Featuring Stephanie Buscemi

In this episode, we talk with the Chief Marketing Officer of Salesforce, Stephanie Buscemi. She dives into the four key takeaways from the Fifth Annual State of Marketing Report and shares her thoughts on what marketers should think about in 2019. According to Stephanie, "to be a really... Read More

Marketing, Marketing Cloudcast

Feb 28, 2019 By Megan Collins

New Podcast Episode: How Torchlite Helps Marketers Keep Up With Growing Expectations

In this episode, we talk with CEO and founder of Torchlite, Susan Marshall, who shares her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster to meet consumers growing expectations. She also touches on her experience starting a business from the... Read More

Marketing, Marketing Cloudcast

Jan 20, 2019 By Megan Collins

3 Book Recommendations to Help You Keep Pace with Modern Marketing

One of the best ways to follow current trends, learn new techniques, and retain a sense of humor about marketing is reading books on the subject. With a just quick search, you’ll find that the marketing book genre is home to hundreds of educational and entertaining reads by insightful and witty... Read More

Content Marketing, Marketing, Marketing Cloud, Marketing Cloudcast

Jan 18, 2019 By Megan Collins

Recapping the 2018 Holiday Season and How to Keep Up in the New Year

For our latest episode of the Marketing Cloudcast, we brought industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst to share their thoughts on the latest trends and how to put these into practice in 2019. According to Rob, “[These... Read More

Marketing, Retail

Dec 31, 2018 By Megan Collins

Keep Your Momentum Going: Ring In the New Year with Holiday Shopper Insights

Phew! You made it — congrats! You survived yet another holiday season. No, I’m not referring to travel nightmares or the boring conversations you had with your 3x removed cousin who lives to tell stories about his cat. I’m talking about the long hours, creative brain power, and top-notch execution... Read More

Retail, Holiday Readiness, Ecommerce, Commerce, Commerce Cloud, Marketing

Dec 19, 2018 By Megan Collins

Podcast Episode: 3 Direct Mail Productivity Hacks for Marketers

For our next episode of the Marketing Cloudcast, we’ve brought in Yeva Roberts. Yeva is Senior Director of Strategic Alliances at PFL with a background in digital marketing and direct mail. PFL is a Montana-based marketing technology company that offers printing, mailing, and fulfillment. Their... Read More

B2B Marketing, B2C Marketing

Dec 12, 2018 By Megan Collins

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

According to Salesforce’s “State of the Connected Customer” report, 80% of consumers are willing to share relevant information with companies to receive consistent interactions across every channel. Two of those channels are email and digital advertising. In Salesforce’s webinar, “Clever vs.... Read More

Marketing Cloud, Retail, News

Nov 18, 2018 By Megan Collins

New Podcast: Ticketmaster's Rockstar Marketing Guide to Greatness

Today on the Marketing Cloudcast, we go behind the music for an up-close-and-personal look at how Ticketmaster communicates with and markets to an audience of millions. Recorded live at Salesforce Connections ‘18, which took place in Chicago in June, we talk to Marco Rivera, Marketing Operations... Read More

Marketing, Marketing Cloudcast

Sales

Marketing

Customer Service

Commerce

IT

Small Business

Salesforce.com

Megan Collins

Podcast: Advice From a Customer Experience Professional

New Podcast Episode: Today’s State of Marketing with Insights From 4,000+ Marketers Featuring Stephanie Buscemi

New Podcast Episode: How Torchlite Helps Marketers Keep Up With Growing Expectations

3 Book Recommendations to Help You Keep Pace with Modern Marketing

Recapping the 2018 Holiday Season and How to Keep Up in the New Year

Keep Your Momentum Going: Ring In the New Year with Holiday Shopper Insights

Podcast Episode: 3 Direct Mail Productivity Hacks for Marketers

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

New Podcast: Ticketmaster's Rockstar Marketing Guide to Greatness

5-Minute Read

This Is What Salesforce Does

CEO Insights

Navigating the Fourth Industrial Revolution

Most Popular Stories

Introducing Salesforce Tower Sydney

Dreamforce '19: Free Expo+ Pass Is Now Available

Winter '20 Release Notes

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

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5-Minute Read

This Is What Salesforce Does

Related Blog Posts

CEO Insights

Navigating the Fourth Industrial Revolution

Most Popular Stories

Introducing Salesforce Tower Sydney

Dreamforce '19: Free Expo+ Pass Is Now Available

Winter '20 Release Notes

Americas

Europe, Middle East, and Africa

Asia Pacific