Content marketing has gone mainstream. In 2014, the Content Marketing Institute and MarketingProfs revealed that 86 percent of B2B companies and 77 percent of B2C companies now produce some form of content marketing.
The most successful content marketing programs attract a large audience by...
“Customers no longer tolerate fragmented engagement across different channels.” - Scott McCorkle, CEO, Salesforce Marketing Cloud
Delivering a seamless customer experience is now a must for companies, and marketers are prioritizing omnichannel retailing as a result.
That’s one of the major...
More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The...
Companies spend billions on leadership development because leaders create a huge competitive advantage. They’re more productive and so are the people around them. Great leaders inspire people to consistently achieve extraordinary performance. They motivate and align their teams. They adapt...
The C-suite is suddenly getting more crowded. According to a recent study by the CCO Council, “the chief customer officer is becoming a staple of modern business.” The annual study reveals that more established brands are hiring C-level professionals who will lead the charge to resolve customer...
In the age of the empowered customer, the cost of an unhappy customer can be astronomical. All it takes is one tweet, one YouTube video, or one reddit thread to spark a social-media PR nightmare. That’s why engaging with your customers has never been more critical.
This is something that Tim...
time to retire outdated performance reviews so sales teams can spend
less time writing essays about one another and more time doing what they
do best: selling.
reps face daunting challenges today. With ever-increasing demands to
meet quota and drive revenue, reps are seeking new...
We're excited today to unveil Work.com — a social performance management platform that helps companies align, motivate, and drive performance.
Away from the
office, Facebook and other social apps have transformed the way we connect and
share information. Yet the systems most companies...
This post is part of The Future of Work, a series exploring the changing nature of work through articles, interactive media, and social discussion.
There is a silent assumption in corporate America that employees left to their own devices will abuse their social networking privileges. But...