Paul Henderson is Chief Marketing Officer for HeyWire, the leading enterprise text messaging service for connecting customers with businesses. He has more than 20 years of experience leading marketing, business development, product and customer experience teams at a variety of companies, including Avid Technologies, Axeda, Intel, Intuit and Sun Microsystems. To reach Paul on Twitter, follow @paulfhenderson.
What if service and support organizations had a communications channel that could automatically reach the vast majority of consumers for private, two-way conversations and was a method that 52% of customers actually preferred over phone, email or web chats?
This isn’t some futuristic vision, it...