Robert Lorenzen is a director of product marketing for Salesforce CPQ & Billing. As a past sales engineer, he loves diving into the details of complex technology products to understand how they benefit customers. When not at Salesforce, he enjoys cycling through the redwood forests of the California coast and chasing after his three kids.
Sep 18, 2019 By Robert Lorenzen
The customer experience has long been an important, contributing factor to a company’s success. But now an organization’s entire structure and emphasis are transforming based on the importance of the customer. It’s no longer all about just selling products — it’s all about the customer and building... Read More
Aug 21, 2017 By Robert Lorenzen
It's no secret that salespeople spend a tremendous amount of time in email. In fact, according to a study conducted by McKinsey, the average sales rep dedicates 28 hours per week to reading and writing emails. Despite its importance to working professionals, email hasn't changed much since it was... Read More
Jul 17, 2017 By Robert Lorenzen
Anyone who has ever carried a quota knows scheduling meetings is one of the worst parts of the job. It can feel like you're playing a game of calendar battleship with your customer. Does 2 pm Tuesday work? No. What about 3 pm Friday? No. And the back and forth continues, slowing down your sales... Read More