Sarah Traxler is director of marketing for Salesforce B2B Commerce. With 25 years of experience in consumer financial services marketing and B2B commerce, and 10 years working in the Salesforce ecosystem, she brings a diverse perspective on the ever-evolving needs of today’s businesses. Her team works closely with customers to understand their pain points and how they are solved, and keeps a pulse on the market forces that drive opportunity and change. Through content development and delivery, she shares key learnings with the market as a whole. Connect with her on LinkedIn.
Dec 20, 2018 By Sarah Traxler
B2B buyers want the same intuitive, self-service experiences they receive in the B2C world. And many will shift their loyalties to the sellers that meet these needs. According to a new Salesforce-commissioned study by Forrester Consulting, B2B buyers say that omnichannel investments lead to... Read More
Feb 26, 2018 By Sarah Traxler
Many B2B businesses have turned to Salesforce with an eagerness to adopt software-as-a-service (SaaS) technology. Leveraging Salesforce’s core capabilities affords businesses the scalability they need to grow and evolve over time, and many apps built on the platform and available via the Salesforce AppExchange make it easy for businesses to realize these benefits without custom... Read More
Apr 13, 2019 By Sarah Traxler
B2B ecommerce is changing the game for health and life sciences organizations as healthcare providers (doctors, nurse practitioners, etc.) and payers (insurance companies) are embracing digital platforms to improve efficiency, reduce transaction costs, and provide real-time inventory across the... Read More