Everything You Wanted to Know About Marketing Attribution Models (but Were Afraid to Ask)
One size doesn’t fit all when it comes to marketing attribution. Learn the basics of attribution, the available models, and which ones work best for your org.
Scott uses a combined experience in Sales, Marketing, and Analytics to create solutions and teams that support the vision of an organization. At Salesforce (2016-2019), he led a 4-person team supporting the marketing strategy of the chief marketing officer.
One size doesn’t fit all when it comes to marketing attribution. Learn the basics of attribution, the available models, and which ones work best for your org.
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