Yaniv Masjedi is the vice president of marketing at Nextiva (@Nextiva), a leading provider of cloud-based, unified communication services. In his role, Yaniv manages the firm's marketing and branding efforts by working to create strategies that drive awareness, strengthen the Nextiva brand and share the story of the company's unique customer-centric culture (dubbed "Amazing Service"). His responsibilities also include brand management, demand generation, advertising, marketing communications, nurturing programs and thought leadership.
A successful career in sales requires you to have a thick skin and a stable emotional state. Average days can range from jumping up and down upon landing a major sale, to feeling like the bottom has dropped out from underneath your desk the minute a promising lead decides to go with a...
Sales calls are integral to getting the conversation started around a business deal, but the real magic happens in the follow-up. Without proper follow-up, you and your team could be meeting with/talking to dozens of leads per week and only landing a few. Thoughtful—personalized—follow-up is the...
Think about the last really productive day you had. Didn’t you feel great? It would be nice if every day felt that wonderful, but that isn’t the reality for many of us. Instead, we often feel overwhelmed with the amount of tasks at hand and stare at the clock wondering how it could possibly be 5...
The sales process has changed dramatically over the past several years. Yes, relationship building is still important and in-person meetings still generate trust more than most methods, but here is the rub: potential customers aren’t contacting companies until they are almost ready to buy.
In sales, there are few things better than feeling like you’re on your way to a close. Maybe you’ve been courting a prospect for a few months, you have a great relationship and they tell you that they’re ready to sign in the coming days. While smiling and answering all of their questions with...
There is no such thing as a hard-and-fast rule when it comes to landing a sale, but there are a lot of myths out there. Below are a few mistruths I’ve heard from sales professionals over the years that need to be debunked.
“The deal is closed”
You want to believe that your deal has closed...
It was about 18 months ago when our team realized we were sitting on a gold mine. The currency: customer compliments. Positive words from clients would come in the form of thank you emails, Facebook and Twitter shout outs and phone calls. One day it dawned on us that it would be a good idea to...
Your company is in the middle of a sales drive and you need
a little extra kick. Maybe your bottom line hasn’t been as cushy as in past
months or you recently hired a few new sales staffers with strong goals.
Regardless of the reason, it is always a good time to boost sales.
Here are a few tips...
A steady stream of customer referrals can
transform a struggling business into a profitable one. Crafting an effective
customer referral program takes time, but the return on investment can be
startling. In fact, a study performed by The Wharton School of Business found
that a referred customer is...