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What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.
Learn how Hamesh Chawla, Chief Product and Technology Officer at Edelman Financial Engines, formed teams to think and operate more holistically based on customer needs, despite the challenge of having operations nationwide.
Here are the steps the ultra-luxury automotive brand Lamborghini took to get closer to its customers and create opportunities for dealers.
Customer centric: what does it mean for business today? And how can companies become more customer-centric through their culture, strategy, and business model? Here’s your guide to creating a more customer-focused experience.
Here's how Pilot Flying J, a 60-year old company, committed to leveraging digital technologies to better understand and serve its millions of guests — professional drivers, recreationists, and travelers on the road.
Over the last two years, Pacers Sports and Entertainment overhauled its technology and internal structure to serve its customers better. Learn how.
Customer-centric organizations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.
Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.
How do you shift to a customer-centric mindset? The 360 Perspectives series is designed to help by delivering the insights, information, guidance, and know-how you need to start (or, maybe, continue) on this journey.
The first step in your customer 360 transformation is understanding the importance of changing mindsets in your organization. Learn why.