360 Perspectives

The All-Digital Customer Has Arrived — Is Your Business Ready?

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.

Featured Voices

CTO Perspective: How Hamesh Chawla Took His Development Team From Product-Centric to Customer-Centric

Jessica Bergmann

Learn how Hamesh Chawla, Chief Product and Technology Officer at Edelman Financial Engines, formed teams to think and operate more holistically based on customer needs, despite the challenge of having operations nationwide.

360 Perspectives

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

Jessica Bergmann

Here are the steps the ultra-luxury automotive brand Lamborghini took to get closer to its customers and create opportunities for dealers.

360 Perspectives

How To Create a Customer-Centric Experience

Devon McGinnis

Create the personal and informed customer experiences across marketing, sales, and service that shoppers have come to expect.

360 Perspectives

How a 61-Year Old Family Company Overcame a Digital Deficit to Serve Guests in Moments That Matter

Jessica Bergmann

Here's how Pilot Flying J, a 60-year old company, committed to leveraging digital technologies to better understand and serve its millions of guests — professional drivers, recreationists, and travelers on the road.

360 Perspectives

How the Indiana Pacers Went From Brand-Driven to Fan-Driven, and Became a Digital Leader in Pro Sports

Jessica Bergmann

Over the last two years, Pacers Sports and Entertainment overhauled its technology and internal structure to serve its customers better. Learn how.

Editors' Picks

1

360 Perspective: How to Build One Team Around the Customer

Peter Doolan
2

Data- or Creative-First Digital Experiences? The Secret to Max Returns

Shannon Duffy
3

Never a Better Time To Start Actively Listening To Your Customers: Here’s How

Aaren Terrett

360 Perspectives

360 Perspective: How to Build One Team Around the Customer

Peter Doolan

Customer-centric organizations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.

360 Perspectives

New Research: Is CRM the Secret to Connecting Your Business Silos?

Taylor Price

Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.

360 Perspectives

360 Perspective: How to Design Customer-Centric Business Processes

Katherine von Jan

Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.

360 Perspectives

Read the 360 Perspectives Series: How to Connect Silos and Put the Customer at the Center of Your Business

Jessica Bergmann

How do you shift to a customer-centric mindset? The 360 Perspectives blog series is designed to deliver the insights, information, guidance, and know-how you need to start (or continue) this journey.