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360 Perspectives
360 Perspectives
The All-Digital Customer Has Arrived — Is Your Business Ready?
What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.
Featured Voices
360 Perspectives
CTO Perspective: How Hamesh Chawla Took His Development Team From Product-Centric to Customer-Centric
Learn how Hamesh Chawla, Chief Product and Technology Officer at Edelman Financial Engines, formed teams to think and operate more holistically based on customer needs, despite the challenge of having operations nationwide.
360 Perspectives
What Luxury Brands Can Learn From Lamborghini About Customer Engagement
Here are the steps the ultra-luxury automotive brand Lamborghini took to get closer to its customers and create opportunities for dealers.
360 Perspectives
How to Create a Customer-Centric Experience
Customer centric: what does it mean for business today? And how can companies become more customer-centric through their culture, strategy, and business model? Here’s your guide to creating a more customer-focused experience.
360 Perspectives
How a 61-Year Old Family Company Overcame a Digital Deficit to Serve Guests in Moments That Matter
Here's how Pilot Flying J, a 60-year old company, committed to leveraging digital technologies to better understand and serve its millions of guests — professional drivers, recreationists, and travelers on the road.
360 Perspectives
How the Indiana Pacers Went From Brand-Driven to Fan-Driven, and Became a Digital Leader in Pro Sports
Over the last two years, Pacers Sports and Entertainment overhauled its technology and internal structure to serve its customers better. Learn how.
Editors' Picks
360 Perspectives
360 Perspective: How to Build One Team Around the Customer
Customer-centric organizations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.
360 Perspectives
New Research: Is CRM the Secret to Connecting Your Business Silos?
Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.
360 Perspectives
360 Perspective: How to Design Customer-Centric Business Processes
Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.
360 Perspectives
Introducing 360 Perspectives, a Series on How to Connect Silos and Put the Customer at the Center of Your Business
How do you shift to a customer-centric mindset? The 360 Perspectives series is designed to help by delivering the insights, information, guidance, and know-how you need to start (or, maybe, continue) on this journey.
360 Perspectives
Customer 360 Transformation: The Importance of Changing Mindsets in Your Organization
The first step in your customer 360 transformation is understanding the importance of changing mindsets in your organization. Learn why.
Read the Customer 360 Playbook
