Maybe your company has run lead generation campaigns in the past, building a large base of content and driving traffic to it with organic SEO tactics, targeted social ads, and other efforts. This lead generation approach has been prevalent for quite some time in B2B marketing, but that focus is...
Here are a few email subject lines that might ring a bell for B2B buyers:
Time to chat?
Hey [First Name], here’s some more info about X
Did you find what you were looking for?
Imagine an HR manager at an organization is searching for a new platform to organize employee records. Every...