In 1999, Salesforce began as a sales tool called customer relationship management (CRM) that was simple for everyone to use. Today, Salesforce continues to democratize technology, making the cloud, mobile, social, IoT, and now AI available to all companies, regardless of size and scale.
It's going to be way easier than you think to run Salesforce Einstein Analytics. Here are three everyday business activities — you probably already do them — where artificial intelligence can improve customer interactions and business processes.
It’s often said that nobody likes tax season. After all, it can be stressful if you find yourself disorganized or unprepared when Apr. 15 rolls around. However, for financial marketers, tax season is full of opportunities to provide customer experiences that solve problems and drive sales.
In this Marketing Cloudcast episode of How to be a Great Global Marketer, we welcome VP & CMO, Asia Pacific Marketing at Salesforce Michael Peachey. He reminds us that tactics dictate strategy, that ideas can be scalable, and when something is successful, you share it with international...
Acquiring new customers can be a daunting responsibility for any SMB marketer.
But, every SMB has plenty in their customer acquisition arsenal. They only need to execute on the skills already in their toolbox.
Here’s how small and medium-sized businesses can gear up to achieve enterprise-level...
Maybe your company has run lead generation campaigns in the past, building a large base of content and driving traffic to it with organic SEO tactics, targeted social ads, and other efforts. This lead generation approach has been prevalent for quite some time in B2B marketing, but that focus is...
Here are a few email subject lines that might ring a bell for B2B buyers:
Time to chat?
Hey [First Name], here’s some more info about X
Did you find what you were looking for?
Imagine an HR manager at an organization is searching for a new platform to organize employee records. Every...