Better order tracking, a broader social reach, and an insightful chatbot added personalized service and helped the business scale from a flagship to a franchise. And they employ hundreds of people with disabilities – including their own kids.
Our marketing security expert explains how data plays a key role in protecting your customers' information.
The latest release includes new data and AI capabilities to support your personalization efforts.
Read how TentCraft used digital technology to realign its supply chain and teams to keep jobs and make an impact on the frontlines of the health crisis.
New capabilities help unify data and augment personalization.
Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.
Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.
Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.
Here are four ways that digital marketing technology can help you execute your Account-Based Marketing (ABM) strategy.
Despite supply chain disruption, glove distributor AMMEX was able to scale communications and ramp up sales by using technology.