Pardot

Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.

Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.

Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.

Here are four ways that digital marketing technology can help you execute your Account-Based Marketing (ABM) strategy.

Despite supply chain disruption, glove distributor AMMEX was able to scale communications and ramp up sales by using technology.

Establish a data-driven culture with a beginner’s mindset. Here are two tips to apply now to make the most of your current data strategies.

Today, we’re launching Pardot Business Units to provide regional teams and sub-brands the tools they need to reach their own segmented audiences. Learn more about how these new features further expand our enterprise-grade marketing automation and personalization) solution.

Today, we’re introducing our newest features built to simplify access to information and collaboration. We want sales reps to never be more than a couple clicks or taps away from inputting and consuming the information they need in Salesforce.

Top B2B marketing trends of 2019: Here’s how B2B marketers are evolving their strategies beat customers’ expectations.