Automation

We help companies create better connections across the entire healthcare ecosystem, so we talked to Krishnan of Cigna about personalization and the future of healthcare.

Businesses have access to more data than ever before, but are searching for ways to make sense of it all. Here's how AI can help marketers create and act upon a single view of the customer.

Check out Einstein's Guide to AI Use Cases—it's an interactive website that helps you get started on your journey with AI.

Any successful modern content marketing powerhouse must begin with a robust strategy that leverages the power and potential of AI. Here's how to build one.

Manufacturers can maximize channel revenue by empowering channel partners to deliver great customer experiences by using artificial intelligence (AI).

Get to know Einstein Search. With a billion searches per month, we're rolling out intelligent search that allows users to work up to 50% faster.

Einstein case classification will revolutionize customer brand loyalty by using predictive intelligence to recommend or populate picklist and checkbox fields based on past case data.

Every action by a chatbot — including word usage, punctuation, emoticons, and option to transfer to a human or search for a knowledge base article — influence customer experience and affect a brand.

AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.

Here's how marketers can make the most of their data and artificial intelligence to deliver the personalized experiences customers expect.