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Customer 360
Recent Stories

How To Create the Digital Experience 88% of Your Customers Expect
Answer these three questions to help guide your organization’s digital response to customer service, communications, team unity, and more.

How Technology Can Help Energy & Utility Companies Adapt To New Customer Expectations
Energy and utility providers can meet changing customer demands by streamlining and upgrading technology. What’s more, it can be done in record time.

How AI Is Helping adidas Boost Its Personalized Email Marketing Game
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.

4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.

How Focusing on the Customer Experience Helped Sonos Fuel 300% YOY Growth
Unique customer-centric content, flexible online retail, and personalized marketing messages quickly paid off for this audio brand during COVID.

How To Create a Customer-Centric Experience
Create the personal and informed customer experiences across marketing, sales, and service that shoppers have come to expect.

3 Ingredients Accelerating Digital Transformation in 2021
Read the latest research from IDC and Salesforce.

What Is Salesforce Customer 360 Data Manager?
Today’s customer expects your business to deliver connected experiences across channels and departments — and you want to meet their expectations. Learn how.

Salesforce's Vision for a Customer Data Platform
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.