What Is a Unified Customer Profile?
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
6 Inclusive Design Principles for Improving In-App Learning
Keep flexibility, clarity, and approachable language in mind when designing better user experiences.
What is Generative AI?
What exactly is generative AI? Salesforce Chief Scientist explains.
What Is API-led Connectivity? Unlock Business Agility
API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem.
What Is CRM?
What is Customer Relationship Management (CRM) technology? And what can it do for your business? Here’s what you need to know.
3 Ways Generative AI Will Reshape Customer Service
What will this emerging technology mean for service teams? Here are early thoughts.
Should Your Business Invest in Technology Now?
Consumers will buy things that are useful and helpful, even in a downturn. The key is investing in innovation that adds value.
6 Ways to Make Sure Your IT Investment Pays Off
A bit of planning upfront can be the difference between realizing significant value and wondering why you made the investment in the first place.
Breaking the Mental Illness Stigma: 4 Ways to Thrive in Your Career
Learn how Trailblazer and seasoned Salesforce Admin Katie Villanueva is breaking the stigma around mental illness by sharing her bipolar experience.
How You Can Use MuleSoft and Data Cloud to Take Automation to the Next Level
Learn how you can unlock real-time data across any modern or legacy system to raise the bar for automation at your company and elevate customer and employee experiences.