How Customer Service Teams Can Lower Costs and Deliver Quality at Scale
A new service strategy shifts higher-touch interactions to lower-cost methods while improving customer response times and satisfaction. Here’s how it works.
Your First-Party Data Strategy Matters — Especially in a Downturn
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
Want a More Productive Team? Ask Them How They Want to Work
Your team wants flexibility. You need productivity. Here's how the right digital tools and best practices, like flex team agreements, can help you get more of both.
Drive Cost Savings for Your Business With These 5 Winter ’23 Innovations
Check out some of our favorite innovations from the Winter ‘23 release to help you maximize your investment in Salesforce.
Spending Smartly on Tech Is Key in a Downturn – Here’s How You Can Do It
Our COO explains how your business can get the most value from technology while moving fast and minimizing risk.
3 Ways Marketing Cloud and Customer Data Platform Innovations Can Help You Succeed Now
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
L’Oréal Creates Unique Beauty Experiences With a Data-driven Approach
Discover how L’Oréal combines beauty and tech to deliver its most personalized experiences yet.
Behind the Creation of Genie the Rabbit, a Salesforce Character
Genie the Rabbit delivers real-time customer experiences that feel like magic by unifying data, at scale, in groundbreaking ways.
What Is Data Cloud?
Data Cloud is the foundation of Customer 360, giving every team the ability to unlock better customer relationships by acting on unified data.
What Is MuleSoft?
IT teams are too bogged down with routine requests. MuleSoft automates routine work and integrates systems to free up time and move your company forward.